THE INTRODUCTORY, LEAD-IN PAGE TO THIS RESOURCE!

TITLE PAGE, PUBLISHER INFORMATION, COPYRIGHT INFORMATION, ETC.!

WE ARE PLEASED TO ANNOUNCE

PROPOSAL FOR A JOINT VENTURE

ABOUT (-- BUT NOT TOO MUCH ABOUT!) THE AUTHOR

HOW THIS RESOURCE CAME ABOUT -- A PERSONAL NOTE

BECAUSE YOUR LIFE IS WORTH IT -- AND THEN SOME!

LICENSE AGREEMENT

LICENSEE REGISTRATION (IT'S PAINLESS!)

DEDICATION!

TABLE OF CONTENTS!

GOAL OF THE WORK!

ETHIC OF THE WORK!

MORAL OF THE WORK!

THEME OF THE WORK!

ACTION THIS DAY!

Section 1 :

DREAMS UNCLAIMED ARE A PROVERB...

Section 2 :

ON RISK, REWARD, AND THE NECESSITY OF FINDING UNDERBID SITUATIONS,

ON WHY LIFE IS INDEED LIKE ATTENDING AN AUCTION, AND

ON WHY ONE SHOULD ALWAYS TRAVEL THOSE 110 EXTRA MILES

Section 3 :

THE IMPORTANCE OF MOVING THROUGH PERIODS OF SELF-DOUBT

-- AND OF TAKING CHANCES

Section 4 :

A REALISTIC VIEW OF THE EMPLOYMENT "GAME"

-- AND THE MOST EFFICIENT AND EFFECTIVE MEANS OF INCREASING YOUR ODDS

Section 5 :

ONLY YOU CAN "GUARANTEE" YOURSELF A JOB!

Section 6 :

YOU ARE NOT HIRED BY A COMPANY

Section 7 :

TO WHAT DEGREE WILL YOU BECOME THE PROPERTY OF YOUR BOSS?

Section 8 :

THE INDIVIDUALS YOU WILL BE WORKING FOR COME IN ALL "SHAPES AND SIZES"

Section 9 :

SUPPLY AND DEMAND -- SOME BASICS

Section 10 :

THE PLACEMENT INDUSTRY

-- AND WHY IT IS NOT "THE SOLUTION"

Section 11 :

BUT I DON'T HAVE ENOUGH CONTACTS!

Section 12 :

WHY TELEMARKETING?

Section 13 :

6 JOBS IN THREE HOURS

-- IT CAN BE DONE!

Section 14 :

WHAT DO YOU DO IF YOU DO NOT BELIEVE YOU CAN MAKE A GOOD IMPRESSION OVER THE TELEPHONE?

Section 15 :

WHAT DO YOU DO IF TELEMARKETING IS NOT CONSIDERED FEASIBLE AT THE PRESENT TIME

-- PLUS, WHAT ARE ALTERNATIVE JOB SEARCH METHODS?

-- PLUS, A SUMMARY CHECKLIST OF JOB SEARCH METHODS!

Section 16 :

TELEMARKETING CAN HELP YOU BUILD YOUR CONFIDENCE

Section 17 :

MARKETING YOURSELF IS A NUMBERS GAME

-- BE UNRELENTING IN YOUR EFFORTS, BUT MOST "RELENTING" IN BEING TOO HARD ON YOURSELF

Section 18 :

PROVEN TELEMARKETING "COMMANDMENTS"

-- INCLUDING MANY WHICH ARE MORE GENERALLY APPLICABLE!

Section 19 :

USE THE OLD SCHOOL TIE AND OTHER COMMONALITIES AS MUCH AS YOU CAN

Section 20 :

YOU ARE MORE IMPORTANT THAN A CAR!

Section 21 :

AFTER TAKING STOCK OF A POTENTIAL EMPLOYER'S PLUSES AND MINUSES...

Section 22 :

COMPARING BENEFITS OFFERED BY POTENTIAL EMPLOYERS

Section 23 :

COMPARING POLICY MANUALS OF POTENTIAL EMPLOYERS

Section 24 :

HOW TO:

1 DETERMINE WHETHER A POTENTIAL EMPLOYER IS FINANCIALLY STRONG, AND LIKELY TO REMAIN IN BUSINESS AT THAT LOCATION IN THE FUTURE,

2 DETERMINE WHETHER A POTENTIAL BUSINESS PURCHASE, START-UP, OR LEASE -- OR ANY OTHER INVESTMENT -- IS LIKELY TO FINANCIALLY REWARD, AND

3 PERFORM MUCH OF FINANCIAL ANALYSIS WITHOUT THE USE OF NUMBERS -- THROUGH WELL-CHOSEN QUESTIONS…

Section 25 :

FOR THOSE OF YOU WHO HAVE EVER WANTED TO KEEP A JOB OR BUSINESS: AN INSTRUCTIVE OVERVIEW OF SOME RECENT ECONOMIC HISTORY...

Section 26 :

WHY ORGANIZATIONS BECOME DYSFUNCTIONAL, WHAT CAN BE DONE ABOUT IT, AND WHY YOU MAY WANT TO THINK TWICE BEFORE CASTING YOUR LOT WITH A BUREAUCRATIC ORGANIZATION!

Section 27 :

ON BRAND NAMES, MAHOGANY, AND UNWRITTEN RULES

-- OR, ON THE IMPORTANCE OF BEING PERCEPTIVE

Section 28 :

LINE UP SOME REFERENCES -- AND "CHOOSE WISELY"!

Section 29 :

ONCE UPON AN INTERVIEW...

Section 30 :

THE INTERVIEW GAME -- HOW TO PLAY IT, AND TIPS TO CONSIDER!

Section 31 :

COMMON INTERVIEW QUESTIONS

-- BELIEVE IT OR NOT!

Section 32 :

ON THE IMPORTANCE OF BEING YOURSELF

-- AND OF DIFFERENTIATING YOURSELF FROM THE HERD

Section 33 :

MAKE SURE YOU HAVE A THOROUGH INTERVIEW OR MEETING -- PREFERABLY MORE THAN ONE -- WITH ANY PERSON WHO WILL SUPERVISE YOU, AND WITH ANY PERSON WHO, IF NOT THE SAME, WILL IMPORTANTLY DETERMINE YOUR ADVANCEMENT OR COMPENSATION

Section 34 :

IF AN INTERVIEWER IS GIVING YOU A HARD TIME...

Section 35 :

IF THERE IS SOMETHING IN YOUR PAST THAT IS A BUMMER...

Section 36 :

POLITELY AND ENTHUSIASTICALLY ASK FOR A DECISION RIGHT THEN, AT THE END OF YOUR INTERVIEW DAY

-- PLUS MORE!

Section 37 :

WHEN YOU GET HOME AFTER YOUR INTERVIEW, WRITE A "THANK YOU" NOTE TO EACH PERSON WITH WHOM YOU HAVE SPOKEN, PSYCHOLOGICALLY ASSUME YOU DID NOT GET THAT JOB, AND IMMEDIATELY MOVE ON TO OTHER JOB SEARCH POSSIBILITIES

Section 38 :

IF YOUR SEARCH IS NOT WORKING OUT...

Section 39 :

IF YOU HAVE BEEN OUT OF WORK FOR A LONG TIME -- WHETHER HAVING LOOKED FOR A JOB OR NOT...

Section 40 :

THINK GOOD OF YOURSELF -- YOU DESERVE IT!

(MOREOVER, YOU WILL FUNCTION BETTER IF YOU DO!)

Section 41 :

IN ALL OF YOUR CONVERSATIONS, SPEAK WITH PEOPLE -- NOT TO OR AT PEOPLE

Section 42 :

SOME FURTHER, IMPORTANT, COMMON SENSE TIPS, AS YOU CONDUCT YOUR JOB CAMPAIGN...

Section 43 :

BE WILLING TO CONSIDER OTHER OCCUPATIONS, AND OTHER PARTS OF THE COUNTRY

Section 44 :

AN OIL COMPANY IS NOT ONLY AN OIL COMPANY!

Section 45 :

SOMETIMES THOSE IN CONTROL OF A POTENTIAL EMPLOYER WILL FAVOR, IN HIRING AND PROMOTION, THOSE WITH A BACKGROUND SIMILAR TO THEIR OWN

Section 46 :

COMPANY POLICIES VARY WIDELY -- AND MAY BECOME VERY IMPORTANT

Section 47 :

SOMETIMES YOU CAN CREATE A JOB FOR YOURSELF

Section 48 :

WHAT DO EMPLOYERS WANT?

-- PLUS, SOME HIGH-FLYING ADVICE!

Section 49 :

NEVER FAIL TO RECOGNIZE THAT YOU ARE INDEED MARKETING A PRODUCT: YOU!

Section 50 :

INFORMATION -- YOUR NEED TO ACQUIRE IT, AND TO GENERATE IT!

Section 51 :

MOST JOBS ARE NOT ADVERTISED -- THEY HAVE TO BE FOUND THROUGH YOUR OWN EFFORTS

Section 52 :

TAKING STOCK OF YOUR OWN PLUS'S AND MINUS'S -- AND EVERYONE HAS THEM

Section 53 :

2,500+ (!!!!!!) INTERNET ADDRESSES -- PLUS, THE BEST EXPLANATION IN EXISTENCE OF HOW TO EXPERTLY ACCESS AND USE (= COMPLETE DEMYSTIFICATION OF!) THE INTERNET

(= THE FORERUNNER OF THE -- OR, MANY BELIEVE, THE -- "INFORMATION SUPERHIGHWAY" -- AND, WITHOUT QUESTION, THE MOST SIGNIFICANT DEVELOPMENT OF THE LATE 2OTH CENTURY (-- ASIDE FROM THE FACT THAT WE HAVEN'T BEEN FIGHTING A THIRD WORLD WAR!))

IN OTHER WORDS(!), PLAIN-ENGLISH, DEMYSTIFYING INSTRUCTION ON HOW TO EXPERTLY USE THE INTERNET TO:

- ACCESS JOB LISTINGS AND OTHER CAREER-RELATED INFORMATION,

- ACCESS BUSINESS- AND FINANCIAL-RELATED INFORMATION,

- ACCESS INFORMATION ON THE INTERNET ITSELF, AND

- ACCESS INFORMATION ON ABSOLUTELY EVERY(!) OTHER SUBJECT UNDER THE SUN(!) -- INCLUDING

- HOW TO FIND JOBS THROUGH THE INTERNET,

- HOW TO GENERATE BUSINESS LEADS THROUGH THE INTERNET,

- HOW TO STRATEGICALLY MARKET ON THE INTERNET,

- HOW TO PROMOTE A BUSINESS ON THE INTERNET,

- HOW TO INCREASE PROFITS THROUGH INTERNET ADVERTISING,

- HOW TO OPTIMALLY DESIGN AN INTERNET WEBSITE,

- HOW TO GET YOUR OWN INTERNET WEBSITE,

- HOW TO ACCESS SEARCH ENGINES, E-MAIL (AND OTHER) ADDRESSES, TELEPHONE NUMBERS, IMPORTANT COMPANY AND INDUSTRY INFORMATION

-- AND ON AND ON(!)

-- ALL OF WHICH WILL ALLOW YOU TO FURTHER ALL ENTREPRENEURIAL, SELF-HELP, AND JOB SEARCH ASPIRATIONS(!!!!!!)

-- BUT FIRST, SOME BASICS ABOUT COMPUTERS AND COMPUTING (-- FOR THOSE WHO NEED IT!)!

TABLE OF CONTENTS FOR SECTION 53

1. SOME BASICS ABOUT COMPUTERS AND COMPUTING (-- FOR THOSE WHO NEED IT!)

2. WHY THE INTERNET IS THE MOST SIGNIFICANT DEVELOPMENT OF THE LATE 2OTH CENTURY (-- ASIDE FROM THE FACT THAT WE HAVEN'T BEEN FIGHTING A THIRD WORLD WAR!)

3. WHAT EXACTLY IS THE INTERNET?

4. THE ANALOGY TO TELEVISION AND RADIO

5. WHY YOU SHOULD CARE -- AND WILL CARE(!) -- IF YOU DON'T ALREADY!

6. WHAT IS AN "INTRANET" (-- NOT INTERNET!) -- AND WHY IS IT IMPORTANT?

7. HOW DO YOU ACCESS THE INTERNET?

8. WHAT HARDWARE AND SOFTWARE DO YOU NEED?

9. WHAT KIND OF COMPUTER DO YOU NEED?

10. A FURTHER WORD ON THE SOFTWARE YOU NEED

11. SOME IMPORTANT TYPES OF CONNECTIONS TO THE INTERNET

12. WHAT IS THE "INFORMATION SUPERHIGHWAY"?

13. HOW DID THE INTERNET COME TO BE (= SOME INTERESTING HISTORY FROM THE "DARK AGES" UP TO THE PRESENT!)?

14. WHO OWNS THE INTERNET?

15. THE INTERNET -- BY THE WAY -- IS NOT PERFECT !

16. WHAT IS THE "WEB" (= "WORLD WIDE WEB" = "WWW" = " W3"), WHAT ARE "WEBSITES," WHAT ARE "HOME PAGES," IS THE WEB "A SEAMLESS WEB" -- OR "CHAOS WITH AN INDEX" -- AND WHY IS ALL THIS INCREDIBLY IMPORTANT?

17. WHAT ARE THE VARIOUS INTERNET "SERVICES" (= COMPONENTS OF THE INTERNET = RESOURCES COMPRISING THE INTERNET THAT YOU CAN USE): TELNET, E-MAIL, MAILING LISTS/LISTSERV LISTS, THE WORLD WIDE WEB, USENET NEWSGROUPS, IRC, FTP, GOPHER, ARCHIE, VERONICA, AND WAIS/SWAIS?

18. WHAT YOU NEED IN ORDER TO "VIEW" THE INTERNET

19. HOW YOU FIND THINGS ON THE INTERNET!

20. INTERNET ADDRESSES ARE NOT VERY COMPLICATED!

21. A MASTER LIST OF THE MAJOR INTERNET SEARCH ENGINES/SEARCH UTILITIES/SEARCH RESOURCES!!!!!!

22. HOW TO FIND A JOB THROUGH THE INTERNET!

23. INTERNET LEAD GENERATION (TM) -- HOW TO FIND ADDRESSES (BUSINESS, RESIDENTIAL, E-MAIL, AND OTHER), TELEPHONE NUMBERS, POSTAL INFORMATION, ETC. -- FOR BUSINESS LEAD GENERATION, CONTACTING(!) THOSE LEADS, ETC.!!!!!!

24. WHAT IS ONLINE ADVERTISING?

25. WHY YOU SHOULD CARE ABOUT ADVERTISING YOUR BUSINESS, GOODS, SERVICES, PROFESSIONAL PRACTICE, ORGANIZATION, OR OTHER ENTERPRISE ON THE INTERNET!

26. THE INTERNET IS A GREAT LEVELER AND LIBERATOR!

27. INCREASING PROFITS THROUGH INTERNET ADVERTISING (TM) -- THE "BOTTOM LINE": HOW YOU OBTAIN A WEBSITE ON THE INTERNET (= HOW YOU BECOME AN INTERNET ADVERTISER = HOW YOU GET YOUR AD "POSTED" ON THE WORLD WIDE WEB, ETC.!)!

28. DO YOU NEED A COMPUTER IN ORDER TO ADVERTISE ON THE INTERNET?

29. WHAT IF YOUR BUSINESS IS LOCAL IN NATURE?

30. HOW DO PEOPLE FIND YOUR WEBSITE IF YOU ESTABLISH ONE?

31. WHO IS ADVERTISING ONLINE RIGHT NOW?

32. INTERNET STRATEGIC MARKETING (TM) -- HOW TO PROMOTE YOUR BUSINESS, GOODS, SERVICES, PROFESSIONAL PRACTICE, ORGANIZATION, OR OTHER ENTERPRISE ON THE INTERNET -- WITHOUT THE USE OF BULK E-MAIL!

33. INTERNET STRATEGIC MARKETING (TM) -- HOW TO PROMOTE YOUR BUSINESS, GOODS, SERVICES, PROFESSIONAL PRACTICE, ORGANIZATION, OR OTHER ENTERPRISE ON THE INTERNET -- THROUGH THE USE OF BULK E-MAIL (-- ALTHOUGH RECIPIENTS MAY NOT LIKE YOUR "SPAMMING" THEM!)!

34. WHY YOU NEED A WEBSITE (-- OR, WHAT YOU NEED TO KNOW ABOUT "THE GREAT DIRECTORY/ 'MALL' SCAM"!)!

35. INTERNET STRATEGIC MARKETING (TM) -- HOW TO DETERMINE THE OPTIMAL DESIGN OF YOUR WEBSITE

36. INTERNET STRATEGIC MARKETING (TM) -- SPECIFIC POINTERS FOR EXCELLENT WEBSITE DESIGN -- AND SOME FURTHER, EXCELLENT WEB MARKETING TIPS!!!!!!

37. HOW DO YOU SEND AND RECEIVE E-MAIL ON THE INTERNET?

38. WHAT IS AN "INTERNET SERVICE PROVIDER"?

39. WHAT ARE THE "ONLINE SERVICES"?

40. WHAT IS AN "INTERNET PRESENCE PROVIDER"?

41. ABOUT THE TOOLS AND PROCEDURES YOU NEED TO KNOW, TO FIND AND RETRIEVE INFORMATION FROM THE INTERNET, AND TO COMMUNICATE WITH OTHER INTERNET USERS

42. KEY INTERNET (AND ONLINE REVOLUTION) TOOLS, PROCEDURES, TERMS, AND CONCEPTS -- A "THUMBNAIL" VIEW

43. KEY INTERNET (AND ONLINE REVOLUTION) TOOLS, PROCEDURES, TERMS, AND CONCEPTS -- A DETAILED VIEW

44. OTHER IMPORTANT TERMS AND CONCEPTS OF THE ONLINE REVOLUTION -- INCLUDING SOME REVIEW!

45. WHERE "DOWNLOADED" FILES (= SOFTWARE, ETC.) CAN COME FROM -- AND THE NEED TO SCAN THEM FOR COMPUTER VIRUSES BEFORE YOU USE THEM!

46. HOW DO YOU LEARN MORE ABOUT THE INTERNET?

47. WHAT WAS HAPPENING REGARDING THE INTERNET IN LATE 1996 AND 1997

48. THE FUTURE OF THE INTERNET

49. 2,500+ (!!!!!!) INTERNET ELECTRONIC ADDRESSES (= THE KEYS TO THE INTERNET/"INFORMATION SUPERHIGHWAY" KINGDOM -- AND, MOST LIKELY -- IF YOU BOTH STUDY THIS SECTION AND PLAY YOUR CARDS RIGHT(!) -- KEYS TO YOUR FUTURE!!!!!!)

Section 54 :

WHAT YOU SHOULD KNOW BEFORE APPLYING TO THAT SO-CALLED COMPUTER SCHOOL, TECHNICAL COLLEGE, LEARNING CENTER, TRAINING CENTER, OR THE LIKE

Section 55 :

HOW TO DETERMINE WHETHER THAT SO-CALLED COMPUTER SCHOOL, TECHNICAL COLLEGE, LEARNING CENTER, TRAINING CENTER, OR THE LIKE, IS ONLY A SCAM -- OR EVEN PARTLY A SCAM!

Section 56 :

BE CAREFUL, BECAUSE YOU MAY GET WHAT YOU NOW THINK YOU WANT!

Section 57 :

WHICH BRINGS UP THE SUBJECT OF DETERMINING WHAT YOU REALLY DO WANT

-- OTHERWISE KNOWN AS, "WHAT DO YOU WANT TO BE WHEN YOU GROW UP?"!

Section 58 :

IF YOU ENCOUNTER DISCRIMINATION...

Section 59 :

STRATEGIES FOR SURVIVAL IN A TOUGH ECONOMY

Section 60 :

DEVISING AND EXECUTING A MARKETING PLAN FOR YOUR BUSINESS:

THE BUSINESS OF SELLING YOUR SERVICES AS AN EMPLOYEE

-- AND OF "SELLING" A POTENTIAL EMPLOYER ON YOU!

Section 61 :

SHOULD YOU HAVE A RESUME?

Section 62 :

WHY YOU MUST HAVE A RESUME!

Section 63 :

HOW TO PREPARE AN EXCELLENT RESUME

Section 64 :

SOME EXCELLENT RESUME EXAMPLES

Section 65 :

WHAT IF YOU DON'T HAVE A COLLEGE DEGREE, OR OTHER "FANCY CREDENTIALS"?

Section 66 :

TAX ASPECTS OF LOOKING FOR A JOB

Section 67 :

WHAT TO DO IF THINGS ARE NOT WORKING OUT ON YOUR NEW JOB

Section 68 :

HAVE YOU BEEN LAID OFF OR FIRED? (SOME UNEMPLOYMENT COMPENSATION BASICS!)

Section 69 :

DON'T HAVE A FOOL FOR A CLIENT!

Section 70 :

IF YOU HAVE BEEN, ARE BEING, OR MAY BE "WRONGFULLY TERMINATED"...

-- PLUS, A COMPACT LESSON IN LEGAL REALITIES, AND SOME INSIDE INFORMATION CONCERNING ATTORNEYS

-- PLUS, A TRIUMPHING GUIDE, IF YOU ARE "LET GO"

Section 71 :

ALWAYS TRYING TO IMPROVE YOURSELF WILL SET YOU APART FROM THE HERD

Section 72 :

PAST CONVENIENT EXCUSES FOR NEVER CONSIDERING GOING INTO BUSINESS FOR ONESELF

Section 73 :

OVERCOMING FEARS

-- INCLUDING FEARS OF BUYING OR STARTING A BUSINESS

Section 74 :

THE MOST OVERLOOKED OPPORTUNITY IN THIS COUNTRY

Section 75 :
THE PRACTICAL ASPECTS OF "HUNTING IN PACKS" (= JOINING WITH OTHERS) -- AND OF GETTING PEOPLE TO JOIN WITH YOU

Section 76 :

WHY YOUR BUYING OR STARTING A BUSINESS CAN MAKE TREMENDOUS SENSE -- EVEN WHEN YOU HAVE LITTLE OR NO "CENTS" (-- OTHER-WISE KNOWN AS "WHAT TO DO IF YOU DON'T HAVE THE BUCKS!")

Section 77 :

ANOTHER OVERLOOKED OPPORTUNITY IN THIS COUNTRY: LEASING A BUSINESS!

Section 78 :

ON DIRECT MARKETING (SOMETIMES -- BUT NOT ALWAYS -- AN EXCELLENT OPPORTUNITY FOR THOSE WITH LITTLE CAPITAL),

ON PYRAMID (INCLUDING "MULTI-LEVEL MARKETING") SCHEMES,

ON "FEEL GOOD" SELLING ORGANIZATIONS, AND

ON "EVANGELICAL FERVOR"/"INFOMERCIAL" SALES PITCHES

Section 79 :

WHY HARD TIMES MAY BE THE VERY BEST TIMES IN WHICH TO BUY, START, OR LEASE A BUSINESS OF YOUR OWN

Section 80 :

THE KINDS OF BUSINESSES THAT CAN FARE WELL IN BAD TIMES

Section 81 :

SOME STATISTICS ON SMALLER BUSINESSES

Section 82 :

WHAT YOU SHOULD KNOW ABOUT FRANCHISES

Section 83 :

SHOULD YOU HEAD TOWARD A GOAL OF BEING IN BUSINESS FOR YOURSELF?

Section 84 :

WHEN IN YOUR CAREER SHOULD YOU CONSIDER BEING YOUR OWN PERSON?

Section 85 :

PROS AND CONS OF GAINING EXPERIENCE IN SMALLER VERSUS LARGER BUSINESSES

Section 86 :

REALISTIC PROS AND CONS OF BEING IN BUSINESS FOR YOURSELF

Section 87 :

WHAT WOULD IT REALLY(!) TAKE FOR YOU TO BE IN BUSINESS FOR YOURSELF?

Section 88 :

LEADING CAUSES OF BUSINESS FAILURE

Section 89 :

THE PROS AND CONS OF YOUR BROAD BUSINESS OPTIONS:

BUYING A BUSINESS (INCLUDING A FRANCHISE),

STARTING A BUSINESS (INCLUDING A FRANCHISE), AND

LEASING A BUSINESS (INCLUDING A FRANCHISE)

Section 90 :

AN OVERVIEW OF THE STEPS INVOLVED IN

BUYING ANY BUSINESS (INCLUDING FRANCHISE),

STARTING ANY BUSINESS (INCLUDING FRANCHISE), AND

LEASING ANY BUSINESS (INCLUDING FRANCHISE)

Section 91 :

HOW TO GO ABOUT FINDING SPECIFIC OPPORTUNITIES

Section 92 :

KEEP YOUR "THINKING CAP" ON!

Section 93 :

CHARACTERISTICS OF HIGH RISK BUSINESSES

Section 94 :

DOGGEDLY DODGING "DOO DOO'S," THROUGH DETERMINED, DELIBERATE, AND DETAILED "DUE DILIGENCE"

Section 95 :

A WORD ON INFORMATION -- CONTROLLING IT, RATHER THAN VICE VERSA

Section 96 :

BEFORE YOU BEGIN TO SEEK INVESTORS OR PARTNERS...

Section 97 :

WHAT SHOULD BE IN A BUSINESS PLAN (OR FINANCING PROPOSAL) -- AND WHY YOU ABSOLUTELY NEED AN EXCELLENT ONE

Section 98 :

PROTECTING THE RESULTS OF YOUR EFFORTS -- TRADEMARKS, SERVICE MARKS, TRADE-NAMES, TRADE SECRETS, COPYRIGHTS, AND PATENTS

Section 99 :

THE FORMS AN INVESTMENT IN YOUR VENTURE CAN TAKE

Section 100 :

CHOOSING A FORM OF BUSINESS ORGANIZATION

Section 101 :

"PIERCING THE CORPORATE VEIL"

Section 102 :

PUTTING THINGS IN WRITING BEFORE YOU MAKE ANY AGREEMENT, PROMISE, OR COMMITMENT -- VERBAL OR OTHERWISE

Section 103 :

HOW MUCH MONEY WILL YOU NEED?

Section 104 :

KEYS FOR PUTTING A "BUSINESS DEAL" TOGETHER

Section 105 :

NEGOTIATING TIPS (-- FOR USE IN NEGOTIATING ANYTHING!)

Section 106 :

WISELY PICKING CO-VENTURERS, EQUITY INVESTORS, AND CREDITORS

Section 107 :

SOURCES OF BUSINESS ADVICE AND INFORMATION

Section 108 :

WHAT POTENTIAL LENDERS AND EQUITY INVESTORS WILL GENERALLY REQUIRE FROM YOU

Section 109 :

SOURCES OF FINANCING FOR A BUSINESS PURCHASE, START-UP, OR LEASE -- OR ANYTHING ELSE -- OTHERWISE KNOWN AS,

DEALS, DEALS, DEALS -- AND HOW TO FINANCE ONE USING "OPM" (= "OTHER PEOPLE'S MONEY")

Section 110 :

WHAT IS (OR WAS) ALL THIS ABOUT "VENTURE CAPITALISTS"?

Section 111 :

LOAN "TERMS" CAN INCLUDE...

Section 112 :

EQUITY INVESTMENT "TERMS" CAN INCLUDE

Section 113 :

"EXPECTED RETURN" AND "RISK" -- WHY WE CARE ABOUT THEM, AND THEIR RELATIONSHIP TO UNDERBID SITUATIONS (= OPPORTUNITY)

Section 114 :

THE ONLY TRUE CERTITUDE WITH RESPECT TO MARKETS

Section 115 :

USING FINANCIAL ANALYTICAL TECHNIQUES,

INCLUDING "NET PRESENT VALUE,"

TO COMPARE AND EVALUATE POTENTIAL INVESTMENTS, PROJECTS, VENTURES, COURSES OF ACTION, AND COURSES OF INACTION -- AND,

TO DETERMINE WHETHER A SITUATION IS, LIKELY, UNDERBID!

Section 116 :

LEASING VERSUS PURCHASING (OR RENTING VERSUS OWNING) -- HOW TO DECIDE

Section 117 :

WHAT EXACTLY DO WE MEAN BY "EXPECTED RETURN" AND "RISK"?

Section 118 :

HOW MUCH SHOULD YOU "PAY" FOR ANY BUSINESS PURCHASE, OR ANY OTHER INVESTMENT -- INCLUDING A JOB, OR BUSINESS START-UP?

Section 119 :

HOW MUCH SHOULD YOU AGREE TO GIVE UP TO OTHERS IN BUSINESS AND FINANCING NEGOTIATIONS??????

(-- PLUS, MORE ABOUT FINANCE!!!!!!)

Section 120 :

HOW TO ESTABLISH A PURCHASE PRICE

-- AND THE ROLE OF BUSINESS VALUATION

Section 121 :

"STRUCTURING" YOUR BUSINESS PURCHASE

Section 122 :

SECURITIES LAWS -- OR, STAYING ON THE SIDE OF THE GOOD GUYS -- AND OUT OF THE CONCRETE INFRASTRUCTURES OF SPORTS STADIA!

Section 123 :

ENVIRONMENTAL LIABILITY AND INSURANCE CONSIDERATIONS -- OTHERWISE KNOWN AS SAVING YOUR HEADQUARTERS AND HINDQUARTERS

Section 124 :

THE CHECKLIST TO BEAT ALL CHECKLISTS FOR

BUYING ANY BUSINESS (INCLUDING FRANCHISE),

STARTING ANY BUSINESS (INCLUDING FRANCHISE), AND

LEASING ANY BUSINESS (INCLUDING FRANCHISE)

Section 125 :

TAX ASPECTS OF BEING IN BUSINESS FOR YOURSELF

Section 126 :

SERIAL SCAMMERS STILL AT LARGE -- AND HOW TO AVOID THEM!

Section 127 :

THE MANAGEMENT "STYLE" YOU PROJECT WILL GREATLY DETERMINE THE BUSINESS CULTURE YOU GROW, YOUR OWN SELF-RESPECT -- AND YOUR CHANCES OF SUCCESS

Section 128 :

DON'T DO IT IF YOU LACK...

-- BUT, TREMENDOUS OPPORTUNITIES ARE PRESENT!

Section 129 :

NOW, WHAT WAS THAT YOU WERE AFTER????

Section 130 :

MARKETING PRINCIPLES FOR SELLING ANY PRODUCT OR SERVICE (-- INCLUDING YOUR OWN SERVICES AS AN EMPLOYEE!) -- PLUS, "'THE' SECRET OF MARKETING!"!!!!!!

Section 131 :

AND NOW, FOR THE GREATEST SECRET OF ALL(!):

WHY THE STRATEGIES YOU EMPLOY IN FINDING A JOB, OR IN DETERMINING A BUSINESS TO BUY, START, OR LEASE, SHOULD BE THE SAME STRATEGIES YOU EMPLOY IN DATING!

Section 132 :

FROM "WHAT'S IT ALL ABOUT, ALFIE?" TO "LOVE THE ONE YOU'RE WITH!"!!!!!!

-- PLUS, A EULOGY -- OFFERED NOT SO MUCH IN CELEBRATION OF A LIFE, BUT IN ANSWER TO THE QUESTION OF... "WHAT'S IT ALL ABOUT?"!

-- PLUS, A SPEECH -- OFFERED NOT SO MUCH IN HONOR OF A SPEECH, BUT IN ANSWER TO THE QUESTION OF... "WHAT'S IT ALL ABOUT?"!

Section 133 :

GETTING OUR ACT TOGETHER -- TOGETHER

Section 134 :

THE BOTTOM LINE: ATTITUDE IS EVERYTHING -- FOR US

Section 135 :

THE BOTTOM LINE: ATTITUDE IS EVERYTHING -- FOR YOU

APPENDIX A

HOW TO FIND...

INFORMATION FOR ASSEMBLING LISTS OF BUSINESSES AND INDUSTRIES,

INFORMATION ON BUSINESSES AND INDUSTRIES, AND

INFORMATION FOR FURTHER EVALUATING BUSINESS, INDUSTRY, AND ALL OTHER OPPORTUNITIES!...

APPENDIX B

RESUME OF ALEXANDRA READ

APPENDIX C

RESUME OF JOHN EDWARDS

APPENDIX D

RESUME OF BILL YAEGER

APPENDIX E

C.V. -- DANIEL BURTON (EMPHASIZING BUSINESS EXPERIENCE)

APPENDIX F

C.V. -- DANIEL BURTON (EMPHASIZING LEGAL EXPERIENCE)

APPENDIX G

DANIEL BURTON (FUNCTIONAL RESUME)

APPENDIX H

EXPERIENCE: WHO NEEDS IT? (AN IRREVERENT ESSAY WHICH HITS THE MARK HERE AND THERE!)

APPENDIX I

GOLD UNLIMITED, INC. -- A REAL LIVE ROAST OF A REAL LIVE EXAMPLE OF A MULTI-LEVEL MARKETING COME-ON!

APPENDIX J

THE TWENTY KEYS TO SUCCESS IN LIFE, RELATIONSHIPS, WEALTHBUILDING, AND EVERYTHING ELSE

APPENDIX K

BECAUSE IT WARRANTS REPEATING...