Welcome To Attaining American Dreams !!!!!! TM
And when that glorious quest IS yours, and Failure itself stands irked,
Remember both life's shifting sands, and those whom Fortune has shirked.
| NAME OF THE RESOURCE | Attaining American Dreams !!!!!! TM
Business/Life Skills, Entrepreneurial, And Self-Help Strategies TM
(Plus Allied Modules - Including A Certification Module) |
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| EARLY PURCHASERS INCLUDE | THE U.S. AIR FORCE, HITACHI, SYNTEX / ROCHE, LEE PHARMACEUTICALS | ||
| KEY PREMISES
BEHIND THE RESOURCE
AND WHAT THIS RESOURCE CAN DO
FOR
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Whether we
like it or not, both remaining and exiting employees are powerful "mini-advertising
agencies" -- for good or for ill -- in addition to their importance as
sources of organizational productivity and resultant wealth.
It makes no sense whatsoever to allow them to remain -- or leave -- with anything other than the best tastes possible in their mouths (-- even if they are fired) -- especially if there now exists a powerful, negative(!)-cost, Harvard MBA/JD (plus what was not taught there!) resource that can effectively reduce their anger, eloquently point the way, and elegantly benefit all. An elegant, entertaining, cleverly motivational, and sopisticatedly informing HR, training, exiting, marketing, public relational, and customer gift resource COULD -- at the same time -- be THE single most impressive resource ever created on how, specifically, to go about attaining "The American Dream" (= finding and capturing opportunity, however defined, in America and elsewhere). A "tailorable," "personalizable," "life handbook"™ resource -- a unique blend of insightful, "street wise" "how to" and realistic, empowering encouragement -- could powerfully:
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| KEY VITAL STATISTICS |
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is as effective a means of improving one's life circumstances as waiting for the tooth fairy." |
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| CREATED BY | A HARVARD MBA/JD, FINANCIAL EXECUTIVE, ENTREPRENEUR, BUSINESS, REAL ESTATE, AND LITIGATION ATTORNEY AND MEMBER OF THE CALIFORNIA, NEW YORK, AND MASSACHUSETTS BARS, LICENSED BUSINESS AND REAL ESTATE BROKER, AND INTERNET PRESENCE PROVIDER | ||
| PUBLISHED BY | Attaining American Dreams
"Un Ltd."!™ /americandreams.com TM
14692 SYCAMORE GROVE SARATOGA, CA 95070 (408) 872-0487 |
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| COMPANY CONTACT | G. DARRELL
BERGLUND, J.D., M.B.A.
ATTORNEY AND COUNSELOR AT LAW PRESIDENT, Attaining American Dreams "Un Ltd."!™ PRESIDENT, americandreams.com™ 14692 SYCAMORE GROVE SARATOGA, CA 95070 (408) 872-0487 |
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| WHAT THIS RESOURCE WILL DO FOR YOU -- AMONG OTHER THINGS | ONE, LOW
COST, WELL-CONCEIVED, HARVARD MBA/JD (PLUS WHAT WAS NOT TAUGHT THERE!)
RESOURCE -- early purchasers include the U.S. Air Force -- WILL
HELP YOU
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| THE INTERNET WEBSITE FOR THIS RESOURCE -- NOT BY CHANCE -- IS: | http://www.americandreams.com/americandreams/ | ||
| ALSO INCLUDED IN THIS WHITE PAPER: | 22 REASONS WHY WRONGFUL CONVENTIONAL OUTPLACEMENT CAN DEVASTATE YOUR EXITING EMPLOYEES (SEE BELOW) | ||
| YOUR SUGGESTED FIRST STEP | FACT: THIS RESOURCE
WILL POWERFULLY HELP YOUR ORGANIZATION, ITS EMPLOYEES, AND, INDEED,
ALL WHO COME IN CONTACT WITH IT -- INCLUDING YOUR DEPENDENTS!
FOR THIS REASON, WE INVITE YOU TO BENEFIT FROM THIS RESOURCE YOURSELF -- AS YOU BENEFIT OTHERS AND YOUR ORGANIZATION!!!!!! THEREFORE, CALL US!!!!!! (408 872-0487) |
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| Yes, we WILL
give rousing/informing/entertaining/empowering/insightful presentations,
etc., should you wish this as part of your self-advancement, dependent-advancement(!),
outplacement, training, organizational "inoculating," organizational "decontaminating"
(= attitudinal improvement!), or public relational efforts
-- but this is what
our 2,000+ page(!) resource -- entertainingly readable in
its 135 sections plus additional modules -- ALREADY does!!!!!!
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| WHAT -- IN MORE
DETAIL -- IS Attaining American Dreams !!!!!! TM ?
In a world of increasing
information pollution, disorganization, specialization, complexity, and
fear,
-- in which so many are crying
out for far better help in fundamental areas of human concern,
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-- in which employees are the Achilles' heel of technology, strategy, organizations, business "reengineering," and careers, -- in which employees -- both remaining and exiting -- are powerful "mini-advertising agencies" (-- for good or for ill!), -- in which an anger reducing resource that provides both litigation reality and life hope, can pay for itself many times over, -- in which conventional outplacement can powerfully harm the very people you want to help -- and at high cost, to boot! (see below), -- in which, for your organization's benefit, remaining employees should perceive at least part of their training as powerfully benefitting them (-- as it benefits you!), -- in which many people -- including some managers -- "don't know that they don't know" some specific knowledge and "street-wise" insights that can save their families and your business, -- in which even highly accomplished people need to revisit "the basics," from time to time (-- including some business basics that were "insufficiently" learned!), -- in which management credibility as to caring, strategy, and, sometimes, even ability, is, all too often, a productivity-robbing issue, with many employees, -- in which needless dysfunctionality in organizations (-- and much of it is needless!) is destroying dreams -- and lives -- as never before, -- in which sponsoring people can be more fulfilling than sponsoring tennis tournaments(!), -- in which NO employee should remain in or leave your organization with less than the best taste possible in his or her mouth (-- made possible by this low cost, tax deductible, "tailorable," and "personalizable" "life handbook"™ resource!), -- in which we all must learn to (attractively) be our own hero (= be the one to "rescue" ourselves, through attitude, effort, and caring) -- and, -- in which "you can
'go home again,' if, by how you treat others, you never leave it,"
Attaining American Dreams !!!!!! TM
-- highly entertaining, empowering, insightful, annually updated, incredibly
comprehensive, easily read in sections, and once(!) our dream -- is, quite
simply,
Attaining American Dreams !!!!!! TM is THE
resource...
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Business/Life Skills, Entrepreneurial, And Self-Help Strategies TM. |
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Attaining American Dreams !!!!!!™
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(1) Attaining American Dreams !!!!!! TM is different, (2) Attaining American Dreams !!!!!! TM is special, and (3) YOU(!) are in for a treat. |
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| "MORAL" OF THE WORK | "If I take the wings of the morning..."™ (The epitaph on his Maui headstone, chosen by Charles A. Lindbergh, and Psalms 139.) | ||
| "GOAL" OF THE WORK | "THE resource that even a CEO will profit from -- AND THEN INSIST THAT HIS OR HER CHILDREN READ."™ (The author.) | ||
| "ETHIC" OF THE WORK | "You can 'go home again,' if, by how you treat others, you never leave it."™ (The author.) | ||
| "THEME" OF THE WORK | "Happiness is making other people so!"™ (The author.) | ||
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1 ONLY SOME(!) OF THE MANY BENEFITS FOR YOUR ORGANIZATION Association with, instruction from, and renewal from THE most empowering, inspiring, and comprehensive resource ever created on how, specifically, to go about finding and capturing opportunity in America and elsewhere, Increases the chances of corporate problems becoming profit centers, through increasing knowledge, analytical prowess, and action, and reducing fears, insecurities, and oscillations in confidence -- and by powerfully addressing why organizations become dysfunctional, and what can be done about it (-- itself worth the price of admission!), Provides useful (to you!) (= productivity enhancing) training, that your EMPLOYEES will ALSO value, Provides a BETTER alternative to conventional outplacement (= more inspiring, fear-reducing, empowering, "self-help-encouraging," entertaining, thought-provoking, knowledge-increasing, and "street smarts"-equipping -- AND LESS DEPRESSING!) -- at a FRACTION of the cost, human suffering, and damage to your organization, of conventional outplacement (-- see the extensive discussion in a subsequent section!), Provides a high-ROI, public relational/advertising boost, that deep-throated announcers intoning your corporate name just can't match(!) -- because, through our resource, you are truly helping others -- and their dependents, Helps reduce the anger (-- and depression) of those leaving your organization -- at LOW cost, Helps reduce the chances of "suits and shootings" (-- by providing both litigation reality and life hope, and by reducing that anger) (-- even one less lawsuit -- or, heaven forbid, shooting -- can more than pay for purchasing this resource for all -- resulting in a profit for your organization from adopting this resource -- and this doesn't even take into account the training, business/entrepreneurial, and personal/self-advancement benefits of this resource, for all), Helps reduce dysfunctional fear of the future and associated resistance to change, in both management and non-management ranks -- which DOES threaten YOUR future (-- "business process reengineering," and, indeed, business strategy development, can be pointless, if they lack employee "buy-in"), Gives employees an excellent overview of marketing, financial analysis, strategic planning, personal planning, and the Internet -- including comprehensive and understandable procedures and electronic addresses for accessing useful business, career, and entrepreneurial information, Increases management credibility on the question whether management actually has concern for the welfare of those who have not made it as far up the organizational line -- a huge, productivity-robbing, perceptional, and public relational problem, in today's corporate America, Gives ALL departing
employees something POSITIVE to associate with their memory of your
organization and the people in it: a TRULY empowering, "memorably
effective" resource that will be VALUED by THEM
-- even though they realize it was given for your benefit as well,
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-- and that's not all!
2 ONLY SOME(!) OF THE MANY BENEFITS FOR ALL WHO COME IN CONTACT WITH IT See above and below!, Truly benefits all who come in contact with it (-- including some sons and daughters with temporarily "wayward," or temporarily "directionless," "compasses"), The answer to the serious problem that you were likely taught more, in our schools, about the isosceles triangle, than about how, systematically, to go about attaining "The American Dream," The answer to the incredible irony that while the United States of America incessantly "yacks" about "The American Dream," truly enabling and truly "real world" information on how, systematically, to go about attaining it, has been surprisingly hard to come by -- UNTIL NOW!, One of the best books available on the Internet (-- this one!), One of the best books of quotations available (-- this one!), Provides many "real world," "street-smart" insights that a Harvard MBA/JD, practicing attorney, financial executive, entrepreneur, etc., found missing in books -- and missing at such schools, Provides a continually renewing(!), "life handbook"™ resource, that fosters well-founded (-- because of the knowledge and perspective provided) optimism, self-help, and life hope (-- our resource is revised annually -- and can be renewed by employees, as it continues to renew them), Helps "sharkproof" retirees from investment and other "come-on's" (-- don't miss our "roast" of one such investment sales pitch!)!, and Facilitates proficient
landings and majestic take-offs, in business/entrepreneurial and personal/self-advancement
matters, through increasing knowledge, analytical prowess, and action,
and reducing fears, insecurities, and oscillations in confidence.
3 ONLY SOME(!) OF THE MANY BENEFITS FOR YOU See above and below!, Increases your chances of career survival/advancement -- since
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| If you think you need do nothing for ALL employees about to leave your business... |
... please read the next sections! |
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Modern day business will
result in your periodically having to lay off (or otherwise lose) human
beings. You want to do something for them (at reasonable cost),
because (1) to do so is ethical, (2) ex-employees are powerful "mini-advertising
agencies" (-- for good or for ill!), (3) you realize it is to your organization's
benefit to have people leave with the best taste possible in their mouths,
(4) competitors are doing something (-- because they, also, realize the
benefits of doing so -- and the downsides of not doing so), (5)
your board of directors wants something done (at reasonable cost),
and (6) you, also, realize that, in times such as ours, no one is immune
from being shown the exiting door -- absolutely no one.
(2) Conventional outplacement is not for everyone, because herd processing through "job centers," "workshops," and the like, can rob many individuals of confidence at the most critical time of their lives (-- and one would have thought such herd processing had ended with WWII!), (3) What is provided unfairly renders you less effective in your executive role, by failing to provide you with sufficiently sophisticated, insightful, and valuable benefits choices to offer employees (including management) -- that they will value, (4) No outplacement firm ever found anyone a job -- your employees do that (-- if they do it at all, if they have the best tools to do it, and if the economy helps) -- so claimed "success rates" are an out and out FRAUD -- the real question being what type of product or service can best facilitate -- at reasonable cost -- proficient landings and majestic take-offs -- and whether that resource inspirationally and insightfully tells what to do when those jobs are NOT to be found, (5) Concentrating your exiting employees (= the dispossessed) in one place is a time-tested prescription for decreasing employee self-esteem, and, powerfully related, the chances of near-term success -- and increasing neurotic worry, powerful resentments, and flat-out, irrational anger -- aimed at your organization and its remaining managers (= potential suits and shootings), (6) Adding further workers, over time, to that same misery porridge, only exacerbates the problem, as those who have not yet found a job proceed to sour the newly displaced (= "misery 'loves' company" -- but, usually, to the benefit of none!), (7) Herd-processing human beings through R.M.S. Titanic "job centers" and the like, where they can dysfunctionally interact with others on that same boat -- and see themselves as further competing for scarce job resources -- can be a process for powerfully reducing the self-esteem of many -- and for encouraging your employees to be anything but energetically self-sufficient -- at a time when developing energetic self-sufficiency skills -- which our resource powerfully fosters -- is crucial to self-esteem and the near-term getting on with one's life -- to the betterment of all, (8) The warehousing of outplaced employees in fake offices -- as in, "Mr. Johnson's office... Whose calling, please?" -- in addition to trashing Mr. Johnson's spirits, can actually induce a paralyzing and unwarranted feeling of shame (-- in large part, because of the dishonesty and deception involved), at the very time that that jobless human being needs to confidently proclaim(!) -- to all contacts -- and to all the world! -- that he (or she) is now available(!) as a valuable "free agent"(!), (9) Conventional outplacement falsely encourages people to feel/hope that the outplacement firms's employees -- or "other people" -- are somehow paternalistically "looking out for them" and/or "looking for a job for them" -- which are incredibly destructive delusions, for both themselves and their dependents, when disappointment ensues -- as it very often does (-- the trick being to subtly encourage people to joyously realize -- not fearfully realize -- (CONTINUED) |
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(11) All too often, this unimaginative, herd-like industry treats employees like the living dead (= uninspiringly), with "solutions" that are even perceived as being weak by both exiting and remaining employees (= the conventional outplacement "emperor" is indeed wearing "no clothes!") -- increasing the anger aimed at your organization and its remaining managers, on the part of both departing and remaining employees, (12) Employees are often encouraged to refrain from action until, in an attempt to provide the appearance of providing value, the outplacement firm's psychological testing tells the employee "what kind of person" he or she is -- any advantages of which process are outweighed by its sheer, debilitating idiocy (-- the far more crucial question being what jobs are available in the marketplace and what entrepreneurial strivings the real world will reward -- not whether someone wants to become a typewriter, or horse-drawn buggy, repair expert) (-- in short, it is all well and good for people to narcissistically ponder what garden might make their flower happiest, but if they take their eye off the imperatives of the real world, the game is lost), (13) Similar stationery, resume styles, and resume phraseology can unwittingly, unfairly, and tragically stamp the resume owner as someone undergoing conventional outplacement, (14) The written materials, etc. of many outplacement firms are laughably -- no, tragically -- ineffectual, fear-increasing, and narrow in subject matter -- often (-- if the truth be known) because the principals of outplacement firms themselves lack sufficient breadth and depth of business, professional, educational, and/or "real world" experience, (15) People are notorious for not saying what they really think (-- particularly in organizational environments -- and even in evaluative "focus groups") -- moreover, they may even think -- for a while -- that a costly outplacement "service" is "good," if they then know of nothing better, (16) People will not appreciate what you have spent on their behalf, after the "conferences," so-so stationery, and hokey-hope run out -- instead, they will focus on what you have done TO them, (17) Conventional outplacement lacks the ability to directly benefit employee dependents -- including yours (-- unlike our resource -- which can tremendously enrich ALL who come in contact with it), (18) Conventional outplacement encourages the perception, on the part of all, that management had been the real outplacement customer, that the sale had already been made with it in mind, and that the after-thought, "outplacement," "going through the motions" services finally delivered to employees were, in reality, "salving" management consciences -- not "solving" ex-employee problems, (19) All too often, conventional outplacement fails to empoweringly tell employees what to do when those replacement jobs JUST AREN'T TO BE FOUND, (20) All too often, conventional outplacement fails to EMPOWERINGLY tell employees ANYTHING(!), (21) Conventional outplacement breeds resentment from ex-employees who believe they are being led down what they perceive as low-hope, low-ROI paths, by outplacement figures whom they perceive as full-time corporate undertakers (-- by contrast, our resource is (1) tremendously more inspiring, (2) its specific "how to" advice is derived from professional practitioner experience in business, finance, marketing, law, etc., (3) its lessons are applicable to achieving goals of all types, and (4) it will benefit all who come in contact with it -- including the dependents of those laid off) -- and -- most serious of all, (22) Conventional outplacement
-- which can be very depressing -- provides neither maximal
life hope, nor your employees, nor your organization, nor your dependents,
nor you, with THE most empowering, inspiring, comprehensive,
and impressive resource ever created on how, specifically,
to go about identifying and capturing opportunity in America and elsewhere.
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3+%! At as little as 3+%1
of the cost of conventional outplacement, and in line with the continuing
trend toward "a la carte" benefits, give your employees a choice(!) of
(1) that costly conventional outplacement, which they will not ultimately
appreciate, (2) our product, a renewable, renewing(!), life-long,
non-"one shot" resource they will resoundingly appreciate,
and that can directly benefit their dependents as well, or
-- if you so choose -- (3) our product plus part of your organization's
savings from their having chosen our product over costly (-- in more ways
than one) conventional outplacement, at a time of their lives when extra
cash, individualistic action, a reduction in fear, and well-founded self-confidence
-- not herd processing -- are what they need, and will appreciate, most
(-- remember some times you left an organization?!).
1The cash outlay for our resource is about 3+% of the 15% of employee compensation fee charged by many outplacement firms, assuming, for example, an employee in question has been receiving compensation of $50,000 per year. The cost of our resource is negative - given what it will do. CHOICE IS APPRECIATED,
AND YOUR PROVIDING IT IS A MORE SOPHISTICATED SOLUTION, FROM BOTH EMPLOYEE
AND MANAGEMENT PERCEPTION PERSPECTIVES -- GIVEN (1) THAT PEOPLE ARE INDIVIDUALS,
AND (2) THAT NO HERD PROCESS CAN ADEQUATELY ADDRESS THEIR NEEDS, THAT ADROIT
AND CLEVER SELF-HELP (VIA OUR RESOURCE!) CAN!!!!!
IN SUM
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| A PROBLEM
Are you still unconvinced
you should give something to ALL employees
who leave your organization -- for your best interests?
A SOLUTION Again, think of the times
you left an organization. What were your feelings? What if
the company had given you a most extraordinary, renewable, and renewing(!)
"life handbook"™ resource? Would you have appreciated it, even though
you knew there had been a public relational component to its having been
provided? Of course -- because it was VALUABLE to you |
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| Attaining American Dreams !!!!!! TM
AS A POWERFUL
TRAINING
RESOURCE |
WHY YOU
NEED IT AS A TRAINING RESOURCE
A PROBLEM Employees are the Achilles'
heel of all your efforts (-- and your organization's future) -- as well
as being powerful "mini-advertising agencies" -- and, by definition, "productivity
determiners."
A SOLUTION For your organization's
benefit, remaining employees should perceive at least part of their
training as powerfully benefitting them -- especially when that
part of their training can powerfully enhance your business efforts,
by providing/instilling KNOWLEDGE and ATTITUDE.
(1) By sophisticatedly instilling the importance of attitude, (2) By entertainingly providing hard-core business knowledge in such key areas as marketing, planning, financial analysis (-- with and without(!) the use of numbers), business strategy, why organizations become dysfunctional and what can be done about it, etc. (-- deficiencies even accomplished managers may not wish to admit -- or even know -- they lack!), and (3) By insightfully allowing employees to better see how their own efforts "fit in," vis-a-vis the efforts of others -- and as determinants of their own futures/fates?! |
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| Attaining
American Dreams !!!!!!™
AS A POWERFUL
PUBLIC RELATIONAL
RESOURCE |
WHY YOU
NEED IT AS A PUBLIC RELATIONAL RESOURCE
A PROBLEM (1) You would like a bigger and better bang for your public relational buck, for each dollar spent on training, exiting, outplacement, marketing, and, indeed, pure public relational resources, (2) Management credibility, on the question of whether it has genuine concern for other employees (= human beings), is both "attitudinally-trashingly" and "productivity-robbingly" weak -- to say the least, (3) Every(!) organization -- it seems -- already has a deep-throated announcer intoning its name (-- but, usually, to little avail!)!, (4) Both remaining and exiting employees ARE powerful "mini-advertising agencies" (-- for good or for ill!), (5) Sponsoring people can be more fulfilling than sponsoring tennis tournaments, (6) So many people are crying out for far better help in fundamental areas of human concern, and (7) Other people are
watching (-- including many who "reward" and/or "vote" with dollars).
A SOLUTION Why not(!), for TRULY "high-ROI" public relational purposes(!),
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| Attaining American Dreams !!!!!!™
AS A POWERFUL
INTERNET
RESOURCE |
WHY YOU
NEED IT AS AN INTERNET RESOURCE
The Internet is nothing
short of the next social revolution since the radio and television. It
will homogenize cultures worldwide, make dictatorships less possible, and
have many other consequences -- both positive and negative. Every
business will have an Internet presence and be selling online before long.
A PROBLEM (1) You want -- for yourself and key employees -- a comprehensive understanding of the role the Internet can play in your business -- and life. (2) You are intrigued by the Internet's reputation and potential. (3) You go into a bookstore
and are confronted by a locusts' plague of Internet-related books -- many
of them truly atrocious.
A SOLUTION Our resource provides:
(Website construction, broadcasting, marketing, and consulting services are also available from americandreams.com™) |
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| CAN THIS RESOURCE BE...? | "Personalized" for each employee (-- for example, "__________ Corporation sincerely wishes you, and all those you care about, every future success -- and to this end, is pleased to present you with...")? | ABSOLUTELY! | |
| Presented in a company binder? | ABSOLUTELY! | ||
| Tailored to meet unusual needs/requirements of a particular organization -- and/or utilized in whole or in part? | ABSOLUTELY! | ||
| A life-long, continuing resource (= a corporate gift that "keeps on giving" -- through recipients purchasing future annual editions)? | ABSOLUTELY! | ||
| CAN FURTHER INFORMATION BE DEVELOPED UNDER CONTRACT? | ABSOLUTELY! | ||
| CAN RELATED NEWSLETTERS BE DEVELOPED UNDER CONTRACT FOR EMPLOYEES, RETIREES, CLIENTS, PROSPECTS, ETC.? | ABSOLUTELY! | ||
| CAN THE RESOURCE BE LICENSED TO RESIDE ON A CLIENT'S INTRANET SERVER? | ABSOLUTELY! | ||
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BECAUSE THE PERSON WHO CREATED
THIS RESOURCE WAS WILLING TO RISK FAILING1 AT
THE TASK OF CREATING THE MOST INSIGHTFUL, INSPIRING, AND COMPREHENSIVE
RESOURCE EVER CREATED, ON HOW, SPECIFICALLY, TO GO ABOUT FINDING AND CAPTURING
OPPORTUNITY IN AMERICA AND ELSEWHERE
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To Proceed To The Beginning Of The Attaining American Dreams !!!!!! TM Website
© 2003-2004, G. Darrell Berglund, Esq., all rights reserved, and don't even think of doing so! |
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Aside from that, have a great day! |