Welcome To Attaining American Dreams !!!!!! TM

A PROPOSAL TO "FACILITATE MAJESTIC TAKE-OFFS AND PROFICIENT LANDINGS AMIDST CHANGE!"™
To Attaining American Dreams !!!!!! TM

And when that glorious quest IS yours, and Failure itself stands irked,

Remember both life's shifting sands, and those whom Fortune has shirked.

NAME OF THE RESOURCE Attaining American Dreams !!!!!! TM     
Business/Life Skills, Entrepreneurial, And Self-Help Strategies TM   

(Plus Allied Modules - Including A Certification Module)
 
EARLY PURCHASERS INCLUDE THE U.S. AIR FORCE, HITACHI, SYNTEX / ROCHE, LEE PHARMACEUTICALS
KEY PREMISES BEHIND THE RESOURCE  

AND    

WHAT THIS RESOURCE CAN DO FOR  
  

  • MANAGEMENT
  • OTHER EMPLOYEES
  • RETIREES
  • "FIREES"
  • "LAYOFFEES"
  • CUSTOMERS
  • PROSPECTS
  • YOU
  • YOUR DEPENDENTS
  
  
Do all you can to provide both attitude and knowledge...
  
...and then expect maximal productivity.
  
Because if you always do what you always do, you'll always get what you always get...
  
...and you'll not be perceived as an innovative or maximally effective executive.
  
Impressive executives can respond when better mousetraps come along!
  
We respectfully invite you to behold our better mousetrap!
Whether we like it or not, both remaining and exiting employees are powerful "mini-advertising agencies" -- for good or for ill -- in addition to their importance as sources of organizational productivity and resultant wealth.  

It makes no sense whatsoever to allow them to remain -- or leave -- with anything other than the best tastes possible in their mouths (-- even if they are fired) -- especially if there now exists a powerful, negative(!)-cost, Harvard MBA/JD (plus what was not taught there!) resource that can effectively reduce their anger, eloquently point the way, and elegantly benefit all.  

An elegant, entertaining, cleverly motivational, and sopisticatedly informing HR, training, exiting, marketing, public relational, and customer gift resource COULD -- at the same time -- be THE single most impressive resource ever created on how, specifically, to go about attaining "The American Dream" (= finding and capturing opportunity, however defined, in America and elsewhere).  

A "tailorable," "personalizable," "life handbook"™ resource -- a unique blend of insightful, "street wise" "how to" and realistic, empowering encouragement -- could powerfully:  

  • Provide entertaining, sophisticated, and motivational business and personal training to all employees -- from a CEO on down -- as an adjunct to your organizational, training, procedural, orientation, and benefits manuals
  • "Facilitate proficient landings and majestic take-offs,"™ in business/entrepreneurial and personal/self-advancement matters, through increasing knowledge, analytical prowess, and action, and reducing fears, insecurities, and oscillations in confidence
  • Allow exiting employees to leave with the best tastes possible in their mouths, under the circumstances
  • Replace or supplement "wrongful conventional outplacement" services -- that harm the very people intended to be helped (see below)
  • Provide complete Internet training -- including INTERNET STRATEGIC MARKETING™, INTERNET LEAD GENERATION™, etc.
  • Reduce "firee" anger (and resultant "suits and shootings")
  • Reduce employee anger (and mistrust of management)
  • Reduce other dysfunctional organizational behavior
  • Enhance both executive and other employee performance
  • Serve as an outstanding -- and truly valued -- corporate gift for customers, prospects, employees, retirees, etc.
     


(CONTINUED)

(CONTINUED)   
  • Benefit employee dependents -- and all others who come in contact with it
  • "Sharkproof" retirees and all others from investment, business, and financial "come-on's" (-- don't miss our "roast" of one such investment sales pitch!)!
  • Provide many "real world," "street-smart" insights that a Harvard MBA/JD, practicing attorney, financial executive, entrepreneur, business and real estate broker, etc., found missing in the print media -- and missing at such schools
  • Provide strongly customer- and prospect-oriented marketing, financial analytical, business strategy, and personal strategy "how to"
  • Be annually renewable by the recipients -- and much more than annually renewing!
  • Be truly valued -- and appreciated -- by all

  •  
"Knowledge without motivation is worthless -- and 'You can do it!' without knowledge is worse than worthless."™
KEY VITAL STATISTICS
  • 1,000+ PAGES -- BECAUSE YOUR LIFE IS WORTH IT -- ENTERTAININGLY READABLE IN ITS 135 SECTIONS
  • 2,500+ USEFUL INTERNET ADDRESSES -- PLUS COMPLETE INTERNET TRAINING -- INCLUDING INTERNET STRATEGIC MARKETING™ AND INTERNET LEAD GENERATION™
  • 1,100+ CAREFULLY SEQUENCED, POTENTIALLY LIFE-TRANSFORMING QUOTATIONS
  • MANY HUNDREDS OF SUBJECTS, POINTERS, AND STRATEGIES
"In a world in which, 'You've got to be great, different, or first,' we strive to be all three." ™
"To be ignorant of key financial, marketing, entrepreneurial, etc. principles -- whether or not one realizes this --
is as effective a means of improving one's life circumstances as
waiting for the tooth fairy."
CREATED BY A HARVARD MBA/JD, FINANCIAL EXECUTIVE, ENTREPRENEUR, BUSINESS, REAL ESTATE, AND LITIGATION ATTORNEY AND MEMBER OF THE CALIFORNIA, NEW YORK, AND MASSACHUSETTS BARS, LICENSED BUSINESS AND REAL ESTATE BROKER, AND INTERNET PRESENCE PROVIDER
PUBLISHED BY Attaining American Dreams "Un Ltd."! /americandreams.com TM

14692 SYCAMORE GROVE

SARATOGA, CA 95070 

(408) 872-0487   

aadinfo@americandreams.com

COMPANY CONTACT G. DARRELL BERGLUND, J.D., M.B.A.  

ATTORNEY AND COUNSELOR AT LAW  

PRESIDENT, Attaining American Dreams "Un Ltd."!  

PRESIDENT, americandreams.com™  

14692 SYCAMORE GROVE

SARATOGA, CA 95070 

(408) 872-0487   

gdb@americandreams.com   

http://www.americandreams.com/gdb/ 

WHAT THIS RESOURCE WILL DO FOR YOU -- AMONG OTHER THINGS ONE, LOW COST, WELL-CONCEIVED, HARVARD MBA/JD (PLUS WHAT WAS NOT TAUGHT THERE!) RESOURCE -- early purchasers include the U.S. Air Force -- WILL HELP YOU  
  • PROVIDE POWERFUL BUSINESS TRAINING FOR BOTH YOUR REMAINING AND EXITING EMPLOYEES AND THEIR DEPENDENTS -- TRAINING THEY WILL VALUE -- TO YOUR BENEFIT
  • REDUCE THE FINANCIAL AND HUMAN COSTS OF YOUR CORPORATE LAYOFFS AND OTHER EXITINGS
  • END WRONGFUL CONVENTIONAL OUTPLACEMENT -- THAT CAN POWERFULLY HARM THE VERY PEOPLE YOU INTENDED TO HELP
  • REDUCE EMPLOYEE ANGER, "SUITS AND SHOOTINGS," AND OTHER DYSFUNCTIONAL ORGANIZATIONAL BEHAVIOR 
  • GIVE YOUR EMPLOYEES -- AND THEIR DEPENDENTS -- AN EXCELLENT, LOW-COST BENEFITS CHOICE
  • GIVE YOUR EMPLOYEES -- AND THEIR DEPENDENTS -- AN EXCELLENT, YEAR-ROUND GIFT
  • SHARKPROOF RETIREES AND OTHERS
  • PROVIDE COMPREHENSIVE INTERNET TRAINING -- INCLUDING INTERNET STRATEGIC MARKETING™ AND INTERNET LEAD GENERATION™
  • CONVINCE PEOPLE THAT YOU WERE ABLE TO RECOGNIZE AND ACT, WHEN PRESENTED WITH A POWERFUL NEW HUMAN RELATIONAL, TRAINING, AND PUBLIC RELATIONAL TOOL
  • PREVENT THE REAL WORLD FROM STICKING YET ANOTHER STRAW IN YOUR MILK SHAKE AND THAT OF OTHERS!
THE INTERNET WEBSITE FOR THIS RESOURCE -- NOT BY CHANCE -- IS: http://www.americandreams.com/americandreams/
ALSO INCLUDED IN THIS WHITE PAPER:  22 REASONS WHY WRONGFUL CONVENTIONAL OUTPLACEMENT CAN DEVASTATE YOUR EXITING EMPLOYEES (SEE BELOW)
YOUR SUGGESTED FIRST STEP FACT: THIS RESOURCE WILL POWERFULLY HELP YOUR ORGANIZATION, ITS EMPLOYEES, AND, INDEED, ALL WHO COME IN CONTACT WITH IT -- INCLUDING YOUR DEPENDENTS!  

FOR THIS REASON, WE INVITE YOU TO BENEFIT FROM THIS RESOURCE YOURSELF -- AS YOU BENEFIT OTHERS AND YOUR ORGANIZATION!!!!!!

THEREFORE, CALL US!!!!!! (408 872-0487)

Yes, we WILL give rousing/informing/entertaining/empowering/insightful presentations, etc., should you wish this as part of your self-advancement, dependent-advancement(!), outplacement, training, organizational "inoculating," organizational "decontaminating" (= attitudinal improvement!), or public relational efforts   

-- but this is what our 2,000+ page(!) resource -- entertainingly readable in its 135 sections plus additional modules -- ALREADY does!!!!!!

WHAT -- IN MORE DETAIL -- IS Attaining American Dreams !!!!!! TM  

In a world of increasing information pollution, disorganization, specialization, complexity, and fear,   
  

-- in which so many are crying out for far better help in fundamental areas of human concern,   
  

(CONTINUED)

(CONTINUED)   

  
-- in which they are seeking not only material gain, but also fulfillment of some variety,  

-- in which employees are the Achilles' heel of technology, strategy, organizations, business "reengineering," and careers,  

-- in which employees -- both remaining and exiting -- are powerful "mini-advertising agencies" (-- for good or for ill!),  

-- in which an anger reducing resource that provides both litigation reality and life hope, can pay for itself many times over,  

-- in which conventional outplacement can powerfully harm the very people you want to help -- and at high cost, to boot! (see below),  

-- in which, for your organization's benefit, remaining employees should perceive at least part of their training as powerfully benefitting them (-- as it benefits you!),  

-- in which many people -- including some managers -- "don't know that they don't know" some specific knowledge and "street-wise" insights that can save their families and your business,   

-- in which even highly accomplished people need to revisit "the basics," from time to time (-- including some business basics that were "insufficiently" learned!),   

-- in which management credibility as to caring, strategy, and, sometimes, even ability, is, all too often, a productivity-robbing issue, with many employees,   

-- in which needless dysfunctionality in organizations (-- and much of it is needless!) is destroying dreams -- and lives -- as never before,  

-- in which sponsoring people can be more fulfilling than sponsoring tennis tournaments(!),   

-- in which NO employee should remain in or leave your organization with less than the best taste possible in his or her mouth (-- made possible by this low cost, tax deductible, "tailorable," and "personalizable" "life handbook"™ resource!),  

-- in which we all must learn to (attractively) be our own hero (= be the one to "rescue" ourselves, through attitude, effort, and caring) -- and,   

-- in which "you can 'go home again,' if, by how you treat others, you never leave it,"  
  

Attaining American Dreams !!!!!! TM -- highly entertaining, empowering, insightful, annually updated, incredibly comprehensive, easily read in sections, and once(!) our dream -- is, quite simply,   
  

the single most impressive resource ever created on how, specifically, to go about attaining "The American Dream"-- or any other of YOUR(!) dreams (= finding and capturing opportunity in America and elsewhere).
  
CREATED BY A HARVARD MBA/JD, FINANCIAL EXECUTIVE, ENTREPRENEUR, BUSINESS, REAL ESTATE, AND LITIGATION ATTORNEY, BUSINESS AND REAL ESTATE BROKER, AND INTERNET PRESENCE PROVIDER,
  

Attaining American Dreams !!!!!! TM is THE resource...  
  

  • That finally(!) allows you to truly benefit all who leave your employ, and your remaining employees -- even as your doing so truly benefits your organization, its reputation, and all who come in contact with Attaining American Dreams !!!!!! TM -- including your dependents,
  • That gives people the courage to march through brick walls -- and the knowledge, "street smarts," and insights to vault over them in style, 

  •  
(CONTINUED)
(CONTINUED)   
 
  • That frontally attacks what it is that holds most people back, whether they be rich or poor:
  • Fears, insecurities, and lack of self-esteem,
  • Insufficient insight, regard for others, and specific knowledge of how to go about improving their own life circumstances, 
  • Insufficient enthusiasm, resolve, and relentless, "110%" follow-through -- and last, but not necessarily least,
  • The fact that, very often, people just "don't know that they don't know,"
  • That powerfully addresses not only the major legal and business prerequisites to dream attainment, but also such crucial subjects as motivation, fears, oscillations in confidence, self-preservation, self-attainment, and difficulties in dealing with difficult others,
  • That provides specific, "street-wise," and "real world" help -- even as it empoweringly encourages (= knowledge without motivation is worthless -- and "You can do it!" without knowledge is worse than worthless!),
  • That has envisioned seeing the many subjects involved in dream attainment as a unified whole: as needing to cover all of one's life options of
  • Working for oneself or others, and
  • Buying, starting, or even leasing (-- why not!) a business,
  • By oneself -- or with others,
  • That will empower and inspire any who want to better their life circumstances -- and are willing to leave behind (at least temporarily) those who keep their dreams alive by never doing them,
  • That even a CEO will profit from -- and then insist that his or her children read™,
  • That, quite possibly, is the only business, entrepreneurial, exiting, outplacement, training, public relational, and "life handbook"™ resource you will ever incredibly value reading (-- aside from the fact that none other exists!),
  • That resoundingly answers the question we once(!) asked ourselves: "In a country that 'yacked' so much about achieving 'The American Dream,' where was(!) 'the book'?!" -- and, 
  • It is not by accident that the complete name of this empowering, inspiring, and comprehensive resource is

  •  
Attaining American Dreams !!!!!! TM   
Business/Life Skills, Entrepreneurial, And Self-Help Strategies TM. 
ONLY SOME(!) OF ITS MANY FEATURES
  

Attaining American Dreams !!!!!!™  

  • Sophisticatedly and powerfully addresses what to do when that job is NOT to be found,
  • Is itself one of the best books available on the Internet (-- comprehensive, easily understood, and demystifying -- including procedures and electronic addresses for accessing useful information regarding jobs, businesses, entrepreneurial efforts, etc.!) -- don't bother buying any other Internet book!,
  • Identifies classic mistakes even accomplished people make in their thinking and behavioral patterns,
  • Gives even accomplished people that refresher/reminder course we all occasionally need, regarding our business/ interpersonal actions -- and lack thereof,
  • Powerfully addresses why organizations become dysfunctional, and what can be done about it,
  • Provides key marketing, business strategy/planning, personal strategy/planning, and negotiating/strategic principles,
  • Contains some of the best material you will ever find on how to effectively employ financial analysis in the "real world" -- including (1) common sense questions for evaluating any financial issue (-- including investment "come on"!) without(!) the use of numbers, (2) extensive discussion on how to value business opportunities/acquisitions, and then optimally negotiate their purchase or sale, (3) how to conduct "lease versus purchase," "net present value," and "internal rate of return" numerical analyses, (4) etc.!, 
  • Is also a book of over 1,100 carefully sequenced, motivating, and potentially life-transforming quotations (-- show us a better one!),
  • Is also a book on entrepreneurial, self-help, and job search strategies(!) (-- show us a better one!),
  • Is also a book on how to systematically discover -- and then "capture" -- opportunity (= which we term "'underbid' situations") (-- show us a better one!),
  • Is also a book on "how to keep your thinking cap on" (-- show us a better one!),
  • Is also a book carefully designed to help you attain your dreams in the "real world"(!) (-- show us a better one!) --   and to help you make sure those ARE the dreams you REALLY WANT to pursue (-- show us a better one!),  

  •  
(CONTINUED)
(CONTINUED)   
 
  • Provides incredibly comprehensive checklists for going into business for oneself -- by oneself or with others --, discusses classic mistakes people make when doing so, the "real world's" requirements for doing so, and how to combine with others, and/or access financing, when you lack "the bucks,"
  • Provides over 1,000 highly entertaining, insightful, and instructive pages from which to choose -- easily readable in sections, according to the interest or need of the moment,
  • -- and all this "doesn't even scratch the surface"!

  •  
Visit only a few of its sections -- such as Section 135, its motivational "grand finale" (= commencement for a reader!) --, and you will quickly realize   

(1) Attaining American Dreams !!!!!! TM is different,  

(2) Attaining American Dreams !!!!!! TM is special, and  

(3) YOU(!) are in for a treat.

"MORAL" OF THE WORK "If I take the wings of the morning..."™ (The epitaph on his Maui headstone, chosen by Charles A. Lindbergh, and Psalms 139.)
"GOAL" OF THE WORK "THE resource that even a CEO will profit from -- AND THEN INSIST THAT HIS OR HER CHILDREN READ."™ (The author.)
"ETHIC" OF THE WORK "You can 'go home again,' if, by how you treat others, you never leave it."™ (The author.)
"THEME" OF THE WORK "Happiness is making other people so!"™ (The author.)
ONLY SOME(!) OF THE MANY BENEFITS OF ACQUIRING THIS RESOURCE
  

1 ONLY SOME(!) OF THE MANY BENEFITS FOR YOUR ORGANIZATION  

Association with, instruction from, and renewal from THE most empowering, inspiring, and comprehensive resource ever created on how, specifically, to go about finding and capturing opportunity in America and elsewhere,  

Increases the chances of corporate problems becoming profit centers, through increasing knowledge, analytical prowess, and action, and reducing fears, insecurities, and oscillations in confidence -- and by powerfully addressing why organizations become dysfunctional, and what can be done about it (-- itself worth the price of admission!),  

Provides useful (to you!) (= productivity enhancing) training, that your EMPLOYEES will ALSO value,  

Provides a BETTER alternative to conventional outplacement (= more inspiring, fear-reducing, empowering, "self-help-encouraging," entertaining, thought-provoking, knowledge-increasing, and "street smarts"-equipping -- AND LESS DEPRESSING!) -- at a FRACTION of the cost, human suffering, and damage to your organization, of conventional outplacement (-- see the extensive discussion in a subsequent section!),  

Provides a high-ROI, public relational/advertising boost, that deep-throated announcers intoning your corporate name just can't match(!) -- because, through our resource, you are truly helping others -- and their dependents,  

Helps reduce the anger (-- and depression) of those leaving your organization -- at LOW cost,  

Helps reduce the chances of "suits and shootings" (-- by providing both litigation reality and life hope, and by reducing that anger) (-- even one less lawsuit -- or, heaven forbid, shooting -- can more than pay for purchasing this resource for all -- resulting in a profit for your organization from adopting this resource -- and this doesn't even take into account the training, business/entrepreneurial, and personal/self-advancement benefits of this resource, for all),  

Helps reduce dysfunctional fear of the future and associated resistance to change, in both management and non-management ranks -- which DOES threaten YOUR future (-- "business process reengineering," and, indeed, business strategy development, can be pointless, if they lack employee "buy-in"),  

Gives employees an excellent overview of marketing, financial analysis, strategic planning, personal planning, and the Internet -- including comprehensive and understandable procedures and electronic addresses for accessing useful business, career, and entrepreneurial information,  

Increases management credibility on the question whether management actually has concern for the welfare of those who have not made it as far up the organizational line -- a huge, productivity-robbing, perceptional, and public relational problem, in today's corporate America,  

Gives ALL departing employees something POSITIVE to associate with their memory of your organization and the people in it: a TRULY empowering, "memorably effective" resource that will be VALUED by THEM -- even though they realize it was given for your benefit as well,  
  

(CONTINUED)

(CONTINUED)  

-- and that's not all!  
  

2 ONLY SOME(!) OF THE MANY BENEFITS FOR ALL WHO COME IN CONTACT WITH IT  

See above and below!,  

Truly benefits all who come in contact with it (-- including some sons and daughters with temporarily "wayward," or temporarily "directionless," "compasses"),   

The answer to the serious problem that you were likely taught more, in our schools, about the isosceles triangle, than about how, systematically, to go about attaining "The American Dream,"  

The answer to the incredible irony that while the United States of America incessantly "yacks" about "The American Dream," truly enabling and truly "real world" information on how, systematically, to go about attaining it, has been surprisingly hard to come by -- UNTIL NOW!,  

One of the best books available on the Internet (-- this one!),  

One of the best books of quotations available (-- this one!),  

Provides many "real world," "street-smart" insights that a Harvard MBA/JD, practicing attorney, financial executive, entrepreneur, etc., found missing in books -- and missing at such schools,  

Provides a continually renewing(!), "life handbook"™ resource, that fosters well-founded (-- because of the knowledge and perspective provided) optimism, self-help, and life hope (-- our resource is revised annually -- and can be renewed by employees, as it continues to renew them),  

Helps "sharkproof" retirees from investment and other "come-on's" (-- don't miss our "roast" of one such investment sales pitch!)!, and  

Facilitates proficient landings and majestic take-offs, in business/entrepreneurial and personal/self-advancement matters, through increasing knowledge, analytical prowess, and action, and reducing fears, insecurities, and oscillations in confidence.  
  

3 ONLY SOME(!) OF THE MANY BENEFITS FOR YOU  

See above and below!,  

Increases your chances of career survival/advancement -- since  

  • Better mousetraps arise all the time,
  • Career survival depends, in part, upon whether you are perceived as innovatively responding to those better mousetraps -- especially those that can transform life's "bottom lines" -- and reduce costs,
  • Employees are the Achilles' heel of technology, strategy, organizations, business "reengineering," and careers,
  • Employees -- both exiting and remaining -- are powerful "mini-advertising agencies" (-- for good or for ill!) -- whose attitudes, communications, and judgments do affect "bottom lines,"
  • How you treat employees (= other people) is noticed, does matter, does come home to roost or reward, and does help determine what your efforts yield (-- and how well you do and sleep), and
  • Herd mentality, moo cow, "job center" conventional outplacement can dramatically increase the anger, human misery, and public relational disaster of a layoff -- at huge cost to a corporation and its constituents (-- discussed below!),
Gives you the personal satisfaction of   
  • Having truly helped other people (= all who come in contact with Attaining American Dreams !!!!!! TM!),
  • Having done what you can to help limit eye-rollings, yawnings, snickerings, guffaws, and "what's in it for me" attitudes, that can make a shambles/mockery of training/productivity efforts -- and corporate strategy,
  • Having given your employees a (1) sophisticated, (2) inspiring, and (3) better CHOICE, which saves (-- even makes!) your organization money -- and can make YOU a hero to all, and
  • Having helped the many -- even managers -- who may not even know they lack knowledge necessary to protect their families and your business.
If you think you need do nothing for ALL employees about to leave your business...   
  

... please read the next sections!

22 Reasons Why "Wrongful Conventional Outplacement" CAN Powerfully HARM The Very People You Want To Help
  
-- AND AT HIGH COST, TO BOOT!
WHY THIS RESOURCE FAR SURPASSES, AND "RIGHTFULLY TERMINATES,"
"WRONGFUL CONVENTIONAL OUTPLACEMENT"
-- OR, IF YOU ARE STILL, UNFORTUNATELY(!), UNDER CONTRACT
(-- BECAUSE THIS RESOURCE WAS NOT THEN AVAILABLE!),
TREMENDOUSLY SUPPLEMENTS THAT "WRONGFUL CONVENTIONAL OUTPLACEMENT"
-- UNTIL THAT CONTRACT ENDS!

  

Modern day business will result in your periodically having to lay off (or otherwise lose) human beings. You want to do something for them (at reasonable cost), because (1) to do so is ethical, (2) ex-employees are powerful "mini-advertising agencies" (-- for good or for ill!), (3) you realize it is to your organization's benefit to have people leave with the best taste possible in their mouths, (4) competitors are doing something (-- because they, also, realize the benefits of doing so -- and the downsides of not doing so), (5) your board of directors wants something done (at reasonable cost), and (6) you, also, realize that, in times such as ours, no one is immune from being shown the exiting door -- absolutely no one.   
  
Unfortunately, a relatively new and uncreative industry (= still groping for ways to provide the appearance of providing value!) has sprung up, to confiscate (= "outplace"!) your corporate dollars (= dollars which may, otherwise, have been heading toward your pocket, eventually) -- and all too often, this unimaginative, herd-like industry has treated your employees like the living dead, with "solutions" that are even perceived as being weak by both exiting and remaining employees. The problems with conventional outplacement are numerous:   
  
(1) What is provided is provided at too high a cost,  

(2) Conventional outplacement is not for everyone, because herd processing through "job centers," "workshops," and the like, can rob many individuals of confidence at the most critical time of their lives (-- and one would have thought such herd processing had ended with WWII!),   

(3) What is provided unfairly renders you less effective in your executive role, by failing to provide you with sufficiently sophisticated, insightful, and valuable benefits choices to offer employees (including management) -- that they will value,  

(4) No outplacement firm ever found anyone a job -- your employees do that (-- if they do it at all, if they have the best tools to do it, and if the economy helps) -- so claimed "success rates" are an out and out FRAUD -- the real question being what type of product or service can best facilitate -- at reasonable cost -- proficient landings and majestic take-offs -- and whether that resource inspirationally and insightfully tells what to do when those jobs are NOT to be found  

(5) Concentrating your exiting employees (= the dispossessed) in one place is a time-tested prescription for decreasing employee self-esteem, and, powerfully related, the chances of near-term success -- and increasing neurotic worry, powerful resentments, and flat-out, irrational anger -- aimed at your organization and its remaining managers (= potential suits and shootings),  

(6) Adding further workers, over time, to that same misery porridge, only exacerbates the problem, as those who have not yet found a job proceed to sour the newly displaced (= "misery 'loves' company" -- but, usually, to the benefit of none!),  

(7) Herd-processing human beings through R.M.S. Titanic "job centers" and the like, where they can dysfunctionally interact with others on that same boat -- and see themselves as further competing for scarce job resources -- can be a process for powerfully reducing the self-esteem of many -- and for encouraging your employees to be anything but energetically self-sufficient -- at a time when developing energetic self-sufficiency skills -- which our resource powerfully fosters -- is crucial to self-esteem and the near-term getting on with one's life -- to the betterment of all,  

(8) The warehousing of outplaced employees in fake offices -- as in, "Mr. Johnson's office... Whose calling, please?" -- in addition to trashing Mr. Johnson's spirits, can actually induce a paralyzing and unwarranted feeling of shame (-- in large part, because of the dishonesty and deception involved), at the very time that that jobless human being needs to confidently proclaim(!) -- to all contacts -- and to all the world! -- that he (or she) is now available(!) as a valuable "free agent"(!),  

(9) Conventional outplacement falsely encourages people to feel/hope that the outplacement firms's employees -- or "other people" -- are somehow paternalistically "looking out for them" and/or "looking for a job for them" -- which are incredibly destructive delusions, for both themselves and their dependents, when disappointment ensues -- as it very often does (-- the trick being to subtly encourage people to joyously realize -- not fearfully realize --   

(CONTINUED)

(CONTINUED)  
  • That they must learn to (attractively) be their own heroes, 
  • That they must do what is required to "rescue" themselves, and 
  • That, when all is said and done, attaining all things worthwhile -- including one's dreams -- depends upon only one human being!),
(10) Conventional outplacement is a relatively new and uncreative industry, still groping for ways to provide the appearance of providing value(!) -- and, all too often, what have been most successfully "outplaced" have been your corporate dollars (= dollars which may, otherwise, have been heading toward your pocket, eventually!),  

(11) All too often, this unimaginative, herd-like industry treats employees like the living dead (= uninspiringly), with "solutions" that are even perceived as being weak by both exiting and remaining employees (= the conventional outplacement "emperor" is indeed wearing "no clothes!") -- increasing the anger aimed at your organization and its remaining managers, on the part of both departing and remaining employees,  

(12) Employees are often encouraged to refrain from action until, in an attempt to provide the appearance of providing value, the outplacement firm's psychological testing tells the employee "what kind of person" he or she is -- any advantages of which process are outweighed by its sheer, debilitating idiocy (-- the far more crucial question being what jobs are available in the marketplace and what entrepreneurial strivings the real world will reward -- not whether someone wants to become a typewriter, or horse-drawn buggy, repair expert) (-- in short, it is all well and good for people to narcissistically ponder what garden might make their flower happiest, but if they take their eye off the imperatives of the real world, the game is lost),   

(13) Similar stationery, resume styles, and resume phraseology can unwittingly, unfairly, and tragically stamp the resume owner as someone undergoing conventional outplacement,   

(14) The written materials, etc. of many outplacement firms are laughably -- no, tragically -- ineffectual, fear-increasing, and narrow in subject matter -- often (-- if the truth be known) because the principals of outplacement firms themselves lack sufficient breadth and depth of business, professional, educational, and/or "real world" experience,  

(15) People are notorious for not saying what they really think (-- particularly in organizational environments -- and even in evaluative "focus groups") -- moreover, they may even think -- for a while -- that a costly outplacement "service" is "good," if they then know of nothing better,  

(16) People will not appreciate what you have spent on their behalf, after the "conferences," so-so stationery, and hokey-hope run out -- instead, they will focus on what you have done TO them,  

(17) Conventional outplacement lacks the ability to directly benefit employee dependents -- including yours (-- unlike our resource -- which can tremendously enrich ALL who come in contact with it),  

(18) Conventional outplacement encourages the perception, on the part of all, that management had been the real outplacement customer, that the sale had already been made with it in mind, and that the after-thought, "outplacement," "going through the motions" services finally delivered to employees were, in reality, "salving" management consciences -- not "solving" ex-employee problems,  

(19) All too often, conventional outplacement fails to empoweringly tell employees what to do when those replacement jobs JUST AREN'T TO BE FOUND,  

(20) All too often, conventional outplacement fails to EMPOWERINGLY tell employees ANYTHING(!),   

(21) Conventional outplacement breeds resentment from ex-employees who believe they are being led down what they perceive as low-hope, low-ROI paths, by outplacement figures whom they perceive as full-time corporate undertakers (-- by contrast, our resource is (1) tremendously more inspiring, (2) its specific "how to" advice is derived from professional practitioner experience in business, finance, marketing, law, etc., (3) its lessons are applicable to achieving goals of all types, and (4) it will benefit all who come in contact with it -- including the dependents of those laid off) -- and -- most serious of all,  

(22) Conventional outplacement -- which can be very depressing -- provides neither maximal life hope, nor your employees, nor your organization, nor your dependents, nor you, with THE most empowering, inspiring, comprehensive, and impressive resource ever created on how, specifically, to go about identifying and capturing opportunity in America and elsewhere.  
 

AN ELEGANT SOLUTION -- APPRECIATED BY ALL:
  
INDEED, "ALL WE ARE SAYING, IS
'GIVE CHOICE A CHANCE!!!!!!'"
  

3+%! At as little as 3+%1 of the cost of conventional outplacement, and in line with the continuing trend toward "a la carte" benefits, give your employees a choice(!) of (1) that costly conventional outplacement, which they will not ultimately appreciate, (2) our product, a renewable, renewing(!), life-long, non-"one shot" resource they will resoundingly appreciate, and that can directly benefit their dependents as well, or -- if you so choose -- (3) our product plus part of your organization's savings from their having chosen our product over costly (-- in more ways than one) conventional outplacement, at a time of their lives when extra cash, individualistic action, a reduction in fear, and well-founded self-confidence -- not herd processing -- are what they need, and will appreciate, most (-- remember some times you left an organization?!).  

1The cash outlay for our resource is about 3+% of the 15% of employee compensation fee charged by many outplacement firms, assuming, for example, an employee in question has been receiving compensation of $50,000 per year.

The cost of our resource is negative - given what it will do.

CHOICE IS APPRECIATED, AND YOUR PROVIDING IT IS A MORE SOPHISTICATED SOLUTION, FROM BOTH EMPLOYEE AND MANAGEMENT PERCEPTION PERSPECTIVES -- GIVEN (1) THAT PEOPLE ARE INDIVIDUALS, AND (2) THAT NO HERD PROCESS CAN ADEQUATELY ADDRESS THEIR NEEDS, THAT ADROIT AND CLEVER SELF-HELP (VIA OUR RESOURCE!) CAN!!!!!  
  

IN SUM  
  

  • Herd processing, fake offices, and full-time corporate undertakers can rob individuals of confidence, powerfully trash the human spirit, and ultimately increase the ANGER directed toward you and your firm, at a critical time in affected peoples' lives. Because our resource is better and lower-cost, and because choices are valued by employees, give employees about to endure/enduring conventional outplacement a (1) sophisticated, (2) inspiring, and (3) better CHOICE, at as little as 2% of conventional outplacement's often predatory cost -- A SAVINGS YOU CAN EVEN CONSIDER SHARING WITH EMPLOYEES OPTING FOR OUR LIFE-LONG(!), ANNUALLY RENEWED(!), EMPOWERING, BEST-EVER, "HOW TO/CAN DO,"™ "LIFE HANDBOOK"™ RESOURCE ON ATTAINING ONE'S BUSINESS, JOB, AND ALL(!) DREAMS (= A RESOURCE BENEFITTING ALL WHO COME IN CONTACT WITH IT -- INCLUDING YOUR DEPENDENTS!).
  • Rather than giving you the cracker barrel opinions of full time corporate undertakers, we give you the equivalent of many hours of consultation from practicing attorneys, MBA's, businesspersons, entrepreneurs, real estate and business brokers, etc.!
  • What are the credentials of those who have put together the materials of an outplacement firm? (There is no such thing as a service firm -- only the individuals in it who are marketing their wares under an attempted brand name.) You know our credentials -- and further detail is always available! 
  • Attaining American Dreams !!!!!! TM is not any mere "outplacement product." It is nothing short of the most empowering, inspiring, insightful, and comprehensive resource ever created on how, specifically, to go about finding and capturing job, business, and life opportunity, in America and elsewhere. While outplacement services are only "version 1.0 'herd processors'" by full-time corporate undertakers, we are a "version 8.0 'dream attainer'"™ by a Harvard MBA/JD, practicing attorney, financial executive, etc.!

  •  
With which would YOU rather "take off" or "land"?!
A PROBLEM   

Are you still unconvinced you should give something to ALL employees who leave your organization -- for your best interests?  
  

A SOLUTION  

Again, think of the times you left an organization. What were your feelings? What if the company had given you a most extraordinary, renewable, and renewing(!) "life handbook"™ resource? Would you have appreciated it, even though you knew there had been a public relational component to its having been provided? Of course -- because it was VALUABLE to you 
 
 

-- and those you cared about 
Attaining American Dreams !!!!!! TM  

AS A POWERFUL  
  

TRAINING   
  

RESOURCE

WHY YOU NEED IT AS A TRAINING RESOURCE  

A PROBLEM  

Employees are the Achilles' heel of all your efforts (-- and your organization's future) -- as well as being powerful "mini-advertising agencies" -- and, by definition, "productivity determiners."   
  
You want productivity enhancement from your training programs -- not yawns, eye-rollings, guffaws, and lack of "buy-in."  
  

A SOLUTION  

For your organization's benefit, remaining employees should perceive at least part of their training as powerfully benefitting them -- especially when that part of their training can powerfully enhance your business efforts, by providing/instilling KNOWLEDGE and ATTITUDE.  
  
All the training courses in the world are of little avail, if they lack employee "buy-in." Why couldn't(!) an exceptional resource powerfully supplement your training efforts --  

(1) By sophisticatedly instilling the importance of attitude,   

(2) By entertainingly providing hard-core business knowledge in such key areas as marketing, planning, financial analysis (-- with and without(!) the use of numbers), business strategy, why organizations become dysfunctional and what can be done about it, etc. (-- deficiencies even accomplished managers may not wish to admit -- or even know -- they lack!), and  

(3) By insightfully allowing employees to better see how their own efforts "fit in," vis-a-vis the efforts of others -- and as determinants of their own futures/fates?!

Attaining American Dreams !!!!!!™  

AS A POWERFUL  
  

PUBLIC  

RELATIONAL  
  

RESOURCE

WHY YOU NEED IT AS A PUBLIC RELATIONAL RESOURCE  

A PROBLEM  

(1) You would like a bigger and better bang for your public relational buck, for each dollar spent on training, exiting, outplacement, marketing, and, indeed, pure public relational resources,  

(2) Management credibility, on the question of whether it has genuine concern for other employees (= human beings), is both "attitudinally-trashingly" and "productivity-robbingly" weak -- to say the least,  

(3) Every(!) organization -- it seems -- already has a deep-throated announcer intoning its name (-- but, usually, to little avail!)!,  

(4) Both remaining and exiting employees ARE powerful "mini-advertising agencies" (-- for good or for ill!),   

(5) Sponsoring people can be more fulfilling than sponsoring tennis tournaments,   

(6) So many people are crying out for far better help in fundamental areas of human concern, and  

(7) Other people are watching (-- including many who "reward" and/or "vote" with dollars).  
  

A SOLUTION  

Why not(!), for TRULY "high-ROI" public relational purposes(!),      

  • Increase management -- and corporate -- credibility?!,
  • Offer your employees, your dependents, and yourself, a unique blend (= a "life handbook"™ resource) of 
  • Insightful, "street wise" "how to," and 
  • Realistic, empowering encouragement?!,
  • Have ALL employees who depart your organization, leave with the best tastes possible in their mouths, at LOW cost?!,
(CONTINUED)
(CONTINUED)  
  • Allow employees who remain to ALSO gain powerful training in business, personal, attitudinal, planning, marketing, financial, organizational, Internet (-- but of course!), life hope, and other productivity-/employee-/self-improvement strategies?!,
  • Give those about to endure/enduring conventional outplacement a sophisticatedly better, lower-cost, and less depressing alternative?!,
  • Reduce anger (-- and the related chance of "suits and shootings")?!,
  • Help "sharkproof" retirees -- to your benefit?!,
  • Benefit voluntary departures -- to your benefit?!, and
  • Give ALL a renewable and renewing(!) resource THEY will appreciate -- 
  • That will help YOU -- through 
  • Increased goodwill (-- including reputation), 
  • Increased productivity, 
  • Decreased outplacement costs -- and, from all of these factors,
  • INCREASED CORPORATE PROFITS FROM ADOPTING OUR RESOURCE -- and
  • That will make sure that neither you, nor other remaining employees, nor your dependents miss out on all that Attaining American Dreams ™ DOES provide (-- in "partnership" with your desire to attain YOUR dreams!!!!!!)?! 
Attaining American Dreams !!!!!!™  

AS A POWERFUL  
  

INTERNET  
  

RESOURCE

WHY YOU NEED IT AS AN INTERNET RESOURCE  

The Internet is nothing short of the next social revolution since the radio and television. It will homogenize cultures worldwide, make dictatorships less possible, and have many other consequences -- both positive and negative. Every business will have an Internet presence and be selling online before long.  
  

A PROBLEM  

(1) You want -- for yourself and key employees -- a comprehensive understanding of the role the Internet can play in your business -- and life.  

(2) You are intrigued by the Internet's reputation and potential.  

(3) You go into a bookstore and are confronted by a locusts' plague of Internet-related books -- many of them truly atrocious.   
  

A SOLUTION  

Our resource provides:  
  

  • Complete Internet training.
  • 2,500+ useful Internet addresses on a host of subjects relating to business, attainment, Internet developments, Internet opportunities, etc. -- even Website design! 
  • INTERNET STRATEGIC MARKETING™ 
  • INTERNET LEAD GENERATION™ 

  •  
... And, this coverage reflects our extensive experience in Internet-related business!   
  

(Website construction, broadcasting, marketing, and consulting services are also available from americandreams.com)

MAJOR THEMES OF THIS RESOURCE
  
  • That while this country "yacks" a great deal about "The American Dream," inspiring, insightful, and comprehensive information on how, systematically, to go about attaining it, has been surprisingly hard to come by (-- UNTIL NOW!),
  • That knowledge without motivation is worthless -- and that "You can do it!" without knowledge is worse than worthless,
(CONTINUED)
(CONTINUED)  
  • That needless dysfunctionality in organizations (-- and much of it is needless!) is destroying dreams -- and lives -- as never before,
  • That even highly accomplished people need to revisit "the basics," from time to time,
  • That you must learn to (attractively) be your own hero, to be the one to "rescue" yourself, and to expect less than unconditional love (= love which does not depend upon how you treat others) in business and other relationships,
  • That what holds most people back in life, whether they be rich or poor, are:
  • Fears, insecurities, and lack of self-esteem,
  • Insufficient insight, regard for others, and specific knowledge of how to go about improving their own life circumstances, 
  • Insufficient enthusiasm, resolve, and relentless, "110%" follow-through -- and last, but not necessarily least, 
  • The fact that, very often, people just "don't know that they don't know,"
  • That to be ignorant of key financial, marketing, entrepreneurial, etc. principles -- whether or not one realizes this -- is as effective a means of improving one's life circumstances as waiting for the tooth fairy,
  • That our "oh so unique" fears are usually as common as grains of sand,
  • That failure is an attitude -- not an outcome,
  • That failures are our friends -- not our enemies -- and that our greatest enemies are never trying, self-delusionally "playing it safe," and under-challenging ourselves, 
  • That there is no failure without trying -- and no success without failure,
  • That we usually have to change only a few things, for our lives to turn around for the better,
  • That we all have a need for psychologically "managing" ourselves, 
  • That we are the ones ultimately responsible for our own futures, 
  • That life is, indeed, like attending a series of auctions, and that what we should continually be seeking are "'underbid' situations" (= true "opportunity"),
  • That you must view any disappointing encounter as an unimportant (-- unless you make it important!) part of a much larger, and much more exciting, NUMBERS GAME -- WHICH IT IS(!),
  • That one must never let others, a job, or one's present circumstances determine one's worth, 
  • That you can "go home again," if, by how you treat others, you never leave it, 
  • That there is indeed a "The Secret Of Marketing," for marketing anything(!) -- including finding a job,
  • That no well run business would lack written planning (= written goals, periodically updated written strategies for accomplishing them, etc.) -- so what makes you any different?!,
  • That just because some subhumanoids have misapplied and misused effective telemarketing principles, don't assume these can't be of great help to you in many endeavors -- including, in finding a job, and in networking,
  • That some dreams are worth everything, and other dreams are worth nothing (-- but which, are for you to decide!),
  • That a lack of external resources (= money, information, etc.) far less explains the failure to progress toward one's dreams, than a lack of internal resources (= the guts to take continual action to improve one's life circumstances),
  • That the quality of your life is in direct proportion to your continual friendliness toward others (-- and willingness to incur rejection, in response to your continual friendly overtures to others),
  • Etc.!!!!!!
CAN THIS RESOURCE BE...? "Personalized" for each employee (-- for example, "__________ Corporation sincerely wishes you, and all those you care about, every future success -- and to this end, is pleased to present you with...")?  ABSOLUTELY!
Presented in a company binder?  ABSOLUTELY!
Tailored to meet unusual needs/requirements of a particular organization -- and/or utilized in whole or in part? ABSOLUTELY!
A life-long, continuing resource (= a corporate gift that "keeps on giving" -- through recipients purchasing future annual editions)?  ABSOLUTELY!
CAN FURTHER INFORMATION BE DEVELOPED UNDER CONTRACT? ABSOLUTELY!
CAN RELATED NEWSLETTERS BE DEVELOPED UNDER CONTRACT FOR EMPLOYEES, RETIREES, CLIENTS, PROSPECTS, ETC.? ABSOLUTELY!
CAN THE RESOURCE BE LICENSED TO RESIDE ON A CLIENT'S INTRANET SERVER? ABSOLUTELY!
A SMALL SAMPLING OF THE 1,100+, CAREFULLY SEQUENCED, POTENTIALLY
LIFE-TRANSFORMING QUOTATIONS FROM THIS RESOURCE
  
  • "You eat life -- or life eat you!" A Tahitian saying.
  • "If 'If's' and 'But's' were candy and nuts, it would be Christmas every day!"
  • "A lot of people don't know that they don't know." Football coach George Allen.
  • "You've got to be great, different, or first." Country and Western music star Loretta Lynn. 
  • "You can choose to believe in yourself -- or someone else can choose to believe in themselves -- and relieve you of the opportunity at hand." (The author.)
  • "Baby, you don't need help. Just pretend!" Richard Burton's response, when Elizabeth Taylor, even then a veteran actress, sought his help for her first Shakespearean part, in "Taming Of The Shrew." 
  • "Live life as a series of adventures -- not as a series of fears!" (The author.)
  • "If you always do what you always do, you'll always get what you always get."
  • "I'd like to leave you with one thought: you have plenty of time... and it's already late." The parting words, to his students, of Patrick R. Liles, a former instructor at Harvard Business School -- who died at too early an age, leaving a young family behind.
  • "A day is a gift that is given but once, and then taken away forever." 
  • "Life shrinks or expands in proportion to one's courage." Anais Nin.
  • "The trouble with 'getting a life' is making the monthly payments."
  • "May our failures be many -- for if they are, so will the number, and quality, of our ATTAINED dreams." (The author.)
  • "And never allow yourself to fail, to take the pressure of 'having to succeed' off of yourself -- for embracing failure is the most costly embrace of all -- for it never removes the 'having to succeed.'" (The author.)
  • "Some dreams are worth everything. Other dreams are worth nothing. Make the 'some dreams' yours, and the 'other dreams' another's!" (The author.)
  • "No one can make you feel inferior without your consent." Anna Eleanor Roosevelt.
  • "You can 'go home again,' if, by how you treat others, you never leave it." (The author.) 
AND THAT'S NOT ALL!!!!!!

BUT HOW COULD ANY RESOURCE DO SO MUCH??????

BECAUSE Attaining American Dreams !!!!!!™ WAS CAREFULLY DESIGNED TO "DO SO MUCH"!!!!!! 
  
-- AND -- MOST IMPORTANT OF ALL --

BECAUSE THE PERSON WHO CREATED THIS RESOURCE WAS WILLING TO RISK FAILING1 AT THE TASK OF CREATING THE MOST INSIGHTFUL, INSPIRING, AND COMPREHENSIVE RESOURCE EVER CREATED, ON HOW, SPECIFICALLY, TO GO ABOUT FINDING AND CAPTURING OPPORTUNITY IN AMERICA AND ELSEWHERE   
  

1(= THE MOST "LIFE-IMPORTANT" RISK OF ALL)!!!!!!

To Proceed To The Beginning Of The Attaining American Dreams !!!!!! TM Website  

© 2003-2004, G. Darrell Berglund, Esq.,
all rights reserved,
and don't even think of doing so!
Aside from that, have a great day!